Vodafone Assignment Essay

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Executive Summary: University of Ulster QA Business School A Critical Assessment on Organization Vodafone MSc International Business Module: E-business Lecturer: Dr. Bobbi Sharma Student No.: B00648109 B00648033 B00648331 B00648187 B00648524 Word Count: 3011 Due date: 24th June 2013 Content 1. Introduction 4-5 2. E-Business technology & how it changed completion in Vodafone 6-7-8 3. Porter’s Five Forces Analysis 9 4. Opportunity and Threats 10-11 5. Key Business process and improve service levels 12-15 6. 6. Conclusion 16 7. 7. Reference and Bibliography 17 Introduction Before 1980’s a company called Racal Telecom Limited later became to be known as a subsidiary to form Vodafone 1984. Later in 1988, it decided to demerge from Racal electronics Plc and in 1991 formed itself in with new Name called Vodafone group plc. It became one of the largest mobile communications company globally, with presence via partnership in 40 other countries it covers its boarders in Europe, US, Middle East and currently in Asia. It is estimated that by 2013 it would have 500 million customers on board and expanding based on its calculation of 341 million proportionate customer base (Vodafone 2010, page 8.) and in 2011 it had reached the target of 439 million. It has expanded global geo-footprint by horizontal integration, joint ventures and strategic alliance via capitalization and its branded recognition worldwide. It is still holding the aggressive method of global geographic expansion. Vodafone employed approximately 72,000 people worldwide in the year 2008 and it reached at 86,400 in the end of the year 2012. They offer their customers’ voice calls, high speed internet access, and alternative to a traditional fixed phone line. According to ‘brandirectory.com’, Vodafone currently positioned at No.1 in
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