Burberry does a great job in using this need for attention in their ad. By not only using Rosie yet again to create a goddess of a woman who stands out but also at the bottom of the ad the words “The new fragrance for women” are written. These word draw in the woman consumer because what she has at home is out of date this new perfume will make her “hip”. Kallie a high schooler says that she would buy it just because it is advertised by Rosie. Burberry fills in the the need for attention by offering this product which will help you to
The Cindy Crawford commercial that Kilbourne discusses in her essay really brings the issue of the century long double standards to light. If the tables were turned and the boys in the advertisement were young women whistling at an older man they would definitely be looked down upon for their sexual interest. Ads like this show, our young girls that it’s okay for boys and young men to treat women as sexual objects. The impression given is that women were placed on earth to give men satisfaction whether sexually or visually even at the cost of being dehumanized. The fact that Cindy gave this image of having sexual satisfaction by drinking the can of Pepsi almost tells young girls that if I drink Pepsi I’ll be just as sexy and attractive
Sammy, the narrator of and cashier at A&P, is an opinionated, cynical, typical teenage boy with an obvious physical attraction to the opposite sex. Sammy is aware of everything around him and seems to have everybody figured out. From, according to Sammy, the witch-like customer whom he’s ringing up at the time he catches a glimpse of the three half-naked girls, to his coworker and manager. Sammy’s imperfections and narrow-mindedness are revealed by his particular observations. For example, the hanging bathing suit straps of one of the girls and the precise tan line boundaries of the other.
Eladio Quinones Professor Tabor EN-103 2 December 2012 “Cover Girl + Olay” Parent Magazine pg 21 In the challenging industry of make-up; many companies hire advertisers that can use different techniques to persuade consumers to buy their product. Cover Girl and Olay have used a combination of techniques to capture their audiences. In this advertisement using Ellen DeGeneres they have used a combination of ethos, pathos and logos. In the ad Ellen is on the left side of the page with a white background and by her wearing black clothes makes her stand out. With a big smile and her hands holding her jacket makes her look cheerful.
Many alcohol advertisements are placed in different types of media that are popular among adolescent.” They spend billions of dollars in developing an advertisement to capture the publics’ eye, especially the young adolescents. The alcohol industry target a specific group mainly teenagers, but they don’t realize is that all of the colorful effects, the music, and the atmosphere of fun and excitement makes the teenagers want to take a shot or two. At John Hopkins University made a estimate, “the likely effects of several alcohol policies on youth drinking behavior in the U.S. population concluded that a complete ban on alcohol advertising would be the most effective, resulting in 7,609 fewer deaths from harmful drinking and a 16.4% drop in alcohol-related life-years lost.” Banning alcohol commercials can affect the life of young adolescents and adults by not having the influence or the temptation in front of you will decrease the amount of drinking in teens. Commercials have a lot of power over a person’s judgment persuading them to act like different
Cover Girl Ad Analysis What’s the best cover girl lip-gloss that’s on the market today? Of course we know that it’s the new wet slicks crystals that make your lips shine without being sticky. Yes, it’s similar like lip balm and it shimmers and glimmers but does it really stay on your lips and don’t smear or run? The over girl ad expresses a strong convincing statement that grabs our attention by showing “America’s Next Top Model” winner Eva wearing the new lip gloss that shows how your lips could be. Cover girl created this ad to simply sell their product and make money off of it.
Natasha Eason Engl Comp Sec 214 Sept 20, 2011 Ad Analysis Essay Cover Girl is one of the most successful cosmetic companies in the world. In this ad Cover Girl is trying to endorse the product Exact Eyelight Mascara. The ad to me seems to target young and middle age woman of any race or some men that think that they can make their women (spouse) look like the model in the ad. The ad uses white and nude like colors, very large text and a very close up picture of the model to show how the new mascara will bring out a person’s eye. It shows the four different shades that the mascara is available in on the side to try to get the target audience attention.
That being so, the women tried to belittle Elle by trying to sell her generic dress and tried to present it to her as if the dress was made of high end material, by a high end fashion designer. Elle responded with a witty question and alleviated the sales woman’s intent of fooling her into purchasing the dress. This was a blatant example of stereotypes being a major part of people’s first impression based off of appearance, also known as the devil effect, which in this scenario was Elle being a young, white, blonde woman. As
As a teenager there will be a time where breaking the bonds of childhood, entering a world of rebellion, and being obsessed with popularity will be normal. For teenage girls, in order to acquire this popularity they need to be thin, busty, and wear revealing clothing while gossiping about peers and spending time worrying about boys and parties rather than their academics. But, where did this image of how to be a popular teenage girl come from? For decades, teen films have portrayed popular teenage girls this way and the film Mean Girls is no exception. This film not only displays how the world expects teenage girls to act, but also how difficult it is for teenage girls to resist acting this way.
Regardless of the criticism she soon became a trend setter. She was a model for women in both dress and action, again just like Barbie. Some people disputed that "Gibson Girl" as a national standard for feminine beauty. They felt she would disturb social order but in fact most women welcomed the change (Gibson Girl, 2010). The caricature image became very popular representing American girls.