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Viral Marketing Essay

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Below is an essay on "Viral Marketing" from Anti Essays, your source for research papers, essays, and term paper examples.

The

New

Rules

of

Viral
M a r k e t i n g
How word-of-mouse spreads your ideas for free
DAVID MEERMAN SCOTT

The New Rules of Viral Marketing :: How word-of-mouse spreads your ideas for free

DAVID MEERMAN SCOTT

2

© 2008 by David Meerman Scott Copyright holder is licensing this under the Creative Commons License, Attribution 3.0. http://creativecommons.org/licenses/by/3.0/us/ Special thanks to Mark Levy, positioning guru extraordinaire. Read about Mark at www.levyinnovation.com John Wall has provided me with valuable input and help in my own viral marketing efforts. Check out “the best business podcast” at www.themshow.com Kyle Matthew Oliver read three drafts of this ebook and provided tons of valuable advice to make it read better. Contact Kyle at contrariasuntcomplementa.blogspot.com E-book design is by the amazing Doug Eymer. Contact Doug at www.eymer.com Disclosures: Some of the people quoted or mentioned in this e-book are my friends and I have business relationships with several of the companies mentioned or profiled.

Please feel free to post this on your blog or email it to whomever you believe would benefit from reading it.

Thank you.

The New Rules of Viral Marketing :: How word-of-mouse spreads your ideas for free

DAVID MEERMAN SCOTT

3

The New Rules of Marketing and PR:
How to use news releases, blogs, podcasts, viral marketing and online media to reach your buyers directly The bestselling book by David Meerman Scott
“You’re not supposed to be able to do what David Meerman Scott is about to tell you in this book.”
– from the foreword by Robert Scoble, managing director of FastCompany.TV, co-author of Naked Conversations, and popular blogger at Scobleizer.com

“This excellent look at the basics of new-millennial marketing should find use in the hands of any serious PR professional making the transition.”
– Publishers Weekly (starred review) ★

“Most professional marketers — and the groups in which they...

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Viral Marketing. Anti Essays. Retrieved November 20, 2017, from the World Wide Web: http://www.antiessays.com/free-essays/Viral-Marketing-127496.html