Victoria Secret Essay

565 Words3 Pages
No matter what type of business, what kind of industry, marketing is a key factor of the success or collapse of one company. Knowing that clearly, Victoria's Secret took marketing seriously and spent huge amount of money on it . And today I want to introduce you 2 powerful and successful factors that make their reputation become the most famous lingeries brand in the world : the angels and the VS fashion show. Victoria's Secret started using sexy, glamorous models since the very beginning. These models are later known as “Victoria's Secret Angels.”. Some of the typical supermodels were very famous at that time are: Tyra Banks, Gisele Bundchen, Heidi Klum, Karolina Kurkova… Tyra Banks Selita Ebanks Gisele Bundchen Heidi Klum VS angel are essentially the main faces of the brand. They have contracts to represent and travel the world promoting VS. They future in VS advertising, attend interviews/store opening/products launches, catalogues and guaranteed a spot to walk in the fashion show. They have to follow the tough diet, go to gym and exercises to have a perfection appearance. VS’s target audience is women so the company always pick its model based on who will appeal to women and who women will like. That beauty and their appeal will be evaluated by female judges, not through the eyes of men. Beside the charming angels, VS fashion show is an annual fashion event has been called “One of the most Sexiest show ever!” and it is the most unique, brilliant, efficient way that belong to no other brands but Victoria's Secret alone. It is a combination of a fashion show using beautiful models wearing Victoria's Secret products with the performing of A-list entertainers. The first Victoria's Secret Fashion Show was held in New York City in 1995 and has been holding continuously every year in many places in United States. It has became a important

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