The major quality that Wal-Mart possesses is its ability to adapt and change according to the needs of its customers while striving to keep prices of goods and services low. With annual sales of about $300 billion, around 68% of the sales come from Wal-Mart Stores, 19% from its international operations, and 13% from its Sam’s Club. Wal-Mart’s annual profits are about $10 billion and they have a market value of over $250 with assets worth over $105 billion (Mujtaba & Maxwell, 2011). This success has hurt many competitors in the process but their success is an example that many manufacturers and businesses should use as a case study to perfect their own inventorial
Online shopping is definitely the newest and boldest trend for retailers. Nordstrom has actually been offering online shopping access since 1998. But it has now adapted to even newer technology that enables customer to shop easily by releasing its mobile app and has also remained competitive in the online market by offering free shipping and returns. In 2011 the outstanding department store decided to make one of its best decisions that is accountable for that 30% increase in online sales: the acquisition of HauteLook. HauteLook is a Los Angeles-based online retailer.
* Good technology team. * Faxtech provided 50% savings over current rates, and generated gross margin of 60% * Great expansion strategy, which helped them, lowers their variable cost. * Dave was flexible and patient which helped him secure the deal with Japanese Telecommunication Company. * By 1997 it employed 650 people in 18 offices throughout the world including Australia, Canada, japan, korea and the united states * Annual growth 180% * Company was listed as number 20 on the INC . 500 list of fast growing companies in the US * It raised funding of $105 million * For achieving market dominance they were able to raise $260 million.
Stars on flags had been widely used all around the world. Our federation star is meaningless. People would have to know about what it stands for to realise its importance. Even the Southern Cross is not very Australian - It could be used throughout the Southern Hemisphere. In order to make our flag Australian, we must use proper symbols.
Air Jordans were an instant hit thanks to a high flying rookie as well as one of the best marketing campaigns put together by Weiden and Kennedy. Jordan shoes have been the top selling signature basketball shoe that Nike has ever produced. In addition to the signature Air Jordans, Jordan Brand has a major presence in the basketball and lifestyle market. Despite the fact that Michael Jordan retired from basketball in 2003 (for the 3rd time) Air Jordans are still the top selling models for many sneaker retailers. The legacy of Michael Jordan lives on with the release of new Jordans each year and re-releasing retro Air Jordans.
This broke down walls as the first sneaker bearing a player’s name.” (Osei-Dwunmoh) Nowadays athletes get more than just their names on sneakers and fan apparel. Athletes today receive enormous endorsement deals for signing with a company. Tiger Woods signed a five-year deal with Nike for $100 million in 2000. When LeBron James entered the league straight from high school he signed a $90 million sponsorship contract with Nike. In all case the athlete earns more from endorsements than in salary.
The main competitors in this segment for Xcellerate will be Red Bull, Monster Energy and Livita, however Red Bull’s dominance is easily identifiable with 5.6 million litres sold in 2011 (Marmet Sizes - Historic off trade volume - mn litres Malaysia, 2011). This equates to a current market share of 30% in the energy drink market but in a growing segment there is space for Xcellerate to thrive with its new concept of healthier energy drinks. Xcellerate will be marketed in the Klang Valley where there is a consumer base of roughly 7.5 million people. Having a fully integrated road and rail network means that successful distribution of the product will be much easier to accomplish within this area, as well as any advertising and brand awareness campaigns. 2.0 SWOT Analysis: 2.1 Strengths: * Health Conscious: Xcellerate is not as reliant on sugar and caffeine for its energy boost and can be marketed as a healthier alternative that still provides the same buzz.
Australia's identity is said to piggy-back off the English and Americans, the key countries that influence Australia. In the article "Australian identity: who the bloody hell are we?" it is written that "It’s a case of stealing someone's heritage and pasting in your own; except not everyone knows the Australian version yet." The article expresses the struggle for Australia to generate its own unique identity. This problem with this is that fact that Australia does not have the Revolutions of France and America, neither the rich history of the Spanish or Chinese, Australia is too young.
The advertising drive of 2010 featured the hit slogan “The man your man could smell like” (OldSpice, 2010). This quickly generated buzz and reached more than forty million people on the web in a matter twenty-four hours, garnering more views than President Obama’s victory speech (Morrisey). The main demographic appeal was towards women consumers, playing off the logic that if men used Old Spice, they could smell like the actor in the commercial. Assuming the company did their homework, statistical data shows that women control more than seventy percent of all consumer spending, which makes them the most demographically appealing audience to aim toward (O’Donnell and Kennedy). Their campaign turned out to be a huge success making the money spent more than worthwhile.
This is a potential way to increase revenues to the company. Cable and media network are considered other strength of the company, which was responsible for the total of $ 9,615 million in revenues in the end of 2000 fiscal year, which was 37.85% of company’s total revenue for that year. Despite the success cable and media network has potential growing market and can expand more worldwide. Weaknesses: One of the most visible Disney’s weaknesses is that it targets a limited public, first in its media and cable network primarily targets children. Second with the theme parks the company achieves at most families with younger children and teenagers.