Value Chain Management in Apple

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Contents • Summary - 4 • Background of Apple - 4 • Introduction - 4 • New Product Development Analysis - 5, 6, 7, 8. • Benefits of New Products - 8 • Steps in New Product Development - 9 • Apple New Development Strategy - 11 • Conclusion - 11 • References - 11 Summary New product development is the complete process in which a new product is evolved and launched onto the market. The product can be either tangible and intangible, each having specific advantages. Tangible products are those which can be touched or perceived physically, for example, clothes or cars. Intangible products are those which cannot be physically touched or seen but are set in place or put into practice, for example, services. It is important to understand the separate factors within each development to gain a full understanding the companies overall success. Kahn(2006) states “New product forecasts may be commonly understood and successfully like the functional entities in the company like finance, marketing, manufacturing/ operations, procurement, R&D and sales” (pg. 20) This report will evaluate new product analysis and discuss points which are drawn upon the new product development process. These points highlight the cause and effect of new products for the existing and potential market and explains how companies approach it in their own way. This report also takes upon the challenge to discuss issues associated and how to improve them. I have chosen Apple Inc. as my example to base my report on. Through this report, we will see how essential it is that companies in a highly competitive industry make the correct moves the first time round and what greatness, like Apple, they can achieve. Background of Apple Apple as a company, have successfully made their name through tackling their competitors virtually head on. Through this, they have resulted in gaining

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