Apple has continued to evolve with the changes in technology. Their innovative ideas are able to keep the global markets needs fulfilled. Even though Apples core product is their computer, they enter into new markets and out-beat their competitors. The entry into the personal media player industry then followed by smartphone and tablet market show that Apple has an evolving strategy that will keep the company strong. Their strategy has led them to become the market leader in some of these industries.
Apple recognised early advantages of globalisation and implemented various strategies to expand internationally which results in wide range of their stores all over the world now. Globalisation has allowed Apple to globally source materials and achieve cost advantages. By Apple knowing the influence of globalisation they have been able to respond good. Quality expectations are another influence that impacts on a business. Quality refers to how well designed and made a product is and the expectations that people have of a business will influence the way that the products are designed and created for customers.
Since its inception, Apple has been the computer company to beat. Steve Jobs’ unique vision for the products he created, along with his formula for developing a remarkable competitive advantage, accounts for Apple’s success. As the company grew throughout the years, Steve Jobs and his team maintained and grew this advantage, helping the company to further differentiate itself from its competitors. Siri is a recent product offering which further enhances Apple’s competitive advantage. Apple describes Siri as “the intelligent personal assistant that helps you get things done just by asking” (Apple, 2012).
Apple Watch Consumer Behavior: How People Make Buying Decisions Week 3 Writing Assignment MRKT 310 Marketing Principles Professor Date Consumer Behavior Model: Environmental Factors Two of the most important environmental factors to Apple watch are the Communication and Technology. ‘Communication’ focuses on educating consumers and provides critical insights about Apple Watch that the consumer didn’t know they had a need for. The environmental factor of communication plays a significant role in stimulating the cognitive knowledge, provided meaning and believes about the Apple Watch. The consumer integration process is very valuable for Apple to understand how the consumer interprets and receives Apple Watch’s marketing strategies, not just the product. The other environmental factor: ‘Technology’ is a significant tool for Apple to reach out to its costumers.
7-10 Conclusion pg 10-12 Appendix: Audit pg. 14-15 References pg. 16 Abstract In this case analysis I tried to reflect on how did Apple’s performance continued to be outstanding while the world and U.S. economy was flat to negative and how could Apple sustain this high level of performance and major innovation. The analysis includes Steve Jobs bibliography, Apple Inc history, and several attributes that relates them both to the markets the company was encountered in. Within this topics are discussed the corporate governance, marketing and distribution, target audience, business strategy, and Jobs ideals of how the company should behave.
Innovation and Change Chantelé Shaw QHT1 Task 3 Innovation and Change Student # 000258452 6/15/13 1|Page Innovation and Change The Concept of Innovation in Business Entrepreneurs use innovation as a tool to exploit change and take that opportunity to show a new business style or service. Innovation can be learned and practiced as it is a discipline. However there needs to be a sense of purpose when entrepreneurs are searching for their sources of innovation. Once the sources are found they will need to learn how to successfully apply those principles. Business opportunities are chances to do things better and differently.
Analysis of Case 1 Apple Inc. in 2012: Can It Sustain Its Growth and Defend against New Competitive Threats? By Maria Venizelos October 21, 2013 1309MGMT6709080 9% Introduction Apple Inc. is known as one of the most innovative companies in the Micro Computer Industry. Apple is known for their innovation and quality from computers, to iPhones and the ability to download music through their iTunes Store. This paper will analyze their industry environment using The Five-Forces Model of Competition: A Key Analytical Tool (see Figure 1) and the Case Study: “Apple Inc. in 2012: Can It Sustain Its Growth and Defend against New Competitive Threats”, (Gamble, 2012). Figure 1 Harvard Business Review, 2008 Industry Environment Evaluating an industries environment is based on well-defined analytical tools as described in Thompson, 2012, (p. 34).
Essay Outline I. Intro A) The Voyage of Apple Inc. 1) How it started off 2) How it is currently 3) What’s Apple Inc. future plans B) Major Breakthrough by Apple Inc. 1) Pioneering IT technology 2) Relentless research and development II. Products by Apple Inc. A) Products Apple Inc. Started off with 1) Apple I personal kit 2) Apple II B) Products that got the world’s attention (current) . 1) The IPhone’s 2) The MacBook’s 3) The I-Pad’s C) Products Apple has to offer in the future 1) The IPhone 6 2) New Mac books 3) New Ipads III.
Kelly Services can supply Apple Inc. with a steady flow of qualified software and hardware engineers to meet the changes Apple Inc. will face in created the next generation of operating systems and devices. Scope I have limited my research to the following questions for Apple Inc. and Kelly Services. These questions will help identify possible staffing solutions and the kind of strategic information technology workforce solutions. 1. What are the products or services?
Job’s contribution to the company is the innovation which took place in the day light of booming technology worldwide and that has made him to think outside the box in a short period of time, questioning and analyzing the outcome success and failures that hold the key of his innovation idea. Apple became a press in a matter of a short time all of that because he is a person with ideas, a person with inspiration for innovation and initiative. His mind was on track finding ways to make the product hit the market hard and not to fail, that is a true creative individual to me. Rhodes describe the term ‘Person’, which I’m using in my essay is about personality, intellect, temperament, physique, traits, habits, attitudes, self-concepts, value systems, defense mechanisms, and behavior. (Rhodes 1961, 307).