Using Logistics To Gain Strategic Advantage

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Using Logistics to Gain Strategic Advantage Keller Graduate School of Management Author Note , Student, Keller Graduate School This research was intended to define ways logistics is used to gain a strategic advantage. Correspondence concerning this article should be addressed to , Student, Keller Graduate School of Management. E-mail: Table of Content Introduction………………………………………Pg. 1 Background………………………………………Pg. 2-4 Core Principles…………………………………..Pg.4-6 Market Channel Characteristics……………….Pg. 6-9 Recommendation………………………………..Pg. 9 Summary……………………………………….…Pg. 10 Reference…………………………………………Pg. 11 Logistics: Gaining Strategic Advantage 1 Introduction “Logistics is defined as a business planning framework for the management of material, service, information and capital flows. It includes the increasingly complex information, communication and control systems required in today's business environment.”(Logistix Partners Oy, Helsinki, FI, 1996). In other words logistics is nothing more than the managing activities, organizing, and planning that provide goods and services to a business. Using logistics properly can help companies gain a strategic advantage over its competitors simply by having the right merchandise at the right place at the right time. Logistics is commonly overlooked until its process is slightly halted and thrown for a loop. In any type of industry logistics should fill four types of basic requirements which include order, delivery, quality, and cost fulfillment. The ultimate goal of implementing all four fulfillments is is this the right product and quantity delivered to the right location at the right time in the best condition at a price that’s reasonable to both sides. Logistics: Gaining Strategic Advantage 2 Background Logistics is one of the main functions within a company and the main targets

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