2.1 Branding Branding can be seen as a vital area under Porter’s Five Forces Model, barriers to entry. Sportswear Industry is almost always about branding. The market is such that it holds a high regard to branding where consumers turn their attention to branded goods as they feel they are paying for the “brand” which should be of high quality. In such industry, potential new entrants might not find it easy to establish themselves in the market. Branding does not come cheap.
What’s more, targeting the fashionistas will surely help TFC attract more premium female vierws among the age of 18 to 34, strengthening TFC’s competitiveness against Lifetime in this segmentation. Cons: This alternative is the most risky one as TFC will turn their focus completely away from those females aged 35-54, who were the most loyal customer of TFC. What’s more, since this scenario targets the smallest cluster, TFC’s rating will see a drop to 0.8, weakening TFC
The power that Wal-Mart holds with CPG’s is crucial. Wal-Mart is able to dictate to these companies how they should price their goods. It is generally lower than the company would like. However, that company has no strong say in the matter because if they want to have the goods in Wal-Mart stores, they have to comply with Wal-Mart’s rules. So, by Gillette and P&G merging, they would have more negotiating power when dealing with superstores like Wal-Mart and Target.
4.) The primary problem for the company in this case is moving to a new location because the current location is too small. 5.) These problems have emerged because the current location right now is too small to meet the growing demand. The ingredient prices are high because she sells higher end breads that cost more, and the labor costs are high due to hand production techniques, and possible increase of debt would be due to whether or not she expanded and bought another location.
29 Dana Wheeler, senior vice president of marketing for The Fashion Channel, has to reevaluate the company’s market positioning. Increased competition from CNN and Lifetime has caused The Fashion Channel’s market share to fall, along with their ad revenue. The Fashion Channel’s competition is strictly within their product category; it is also with the discretionary budget of time that their consumers have to spend to watch TV and well as other forms of generic competitors. Understanding how CNN and Lifetime are capitalizing amongst their market will help them better evaluate their positioning. It seems, however, that The Fashion Channel is only identifying product category as their main competition.
All over the world, their slogan was “Low price with meaning”, believing in offering tasteful, cleverly designed products at affordable prices. Nonetheless, when trying to invade America, IKEA had to compete with already pre-set context. The main challenge IKEA was faced with upon entry in the US market was that furniture retailing was done much differently in the US than in its home market, Sweden, or other major markets, such as Germany and the UK. Positioning the brand and its product was a hard task as the industry had two main subdivisions – low-end and premium – in neither of which IKEA was able to truly embed itself in. The main issues that caused the difficulties can be categorized by either product attributes, or service-related characteristics.
• Good HR policies, work culture and values in the organization. Weakness • Whirlpool is in an industry which require constant innovations that are sometimes hard to come by. • It tied up with Sears, the largest retailer of white goods to produce goods for them, only to be sold under Sears’ private brand label Kenmore. • Consumers generally did not associate a brand name of the parent company if the two weren’t the same. • Whirlpool failed to capitalize on its Dominant Consumer Franchise initiative which added special features to existing products.
Seymour Politz, Chairman of the Finance Committee at Glen River Hospital, has been charged with planning for a much needed hospital expansion. There are several options on the table, and Politz presented his thoughts to Dr. Bernauer, Hospital Administrator. The first option is to simply add at least 30 additional beds by raising money through a fundraising campaign. The second option is to reorganize, using the existing clinical beds for major illnesses only and expanding by adding only simpler, less expensive, rooms. This option would struggle to get doctor’s buy-in because they could feel their work and their less critical patients wouldn’t be valued as in the past.
Sweatshops When buying clothes, consumers look at the tag inside to see how to care for the particular garment. To some, whether a shirt is “machine wash” or not is more important than where the shirt is made. Consumers are rarely swayed into buying a garment by where it is made, even though the “Made In” is the most important information on the tag. The tag’s “Made In-” is the determining factor whether a poor family in a developing country can survive by having work or not. Many garments made in third world countries are made in so-called “sweatshops” by young people who come from poor families.
I would love to be able to take on this challenge. In order to do so, I need help financially. It will cost me roughly 61,000 dollars to attend college and i’m going to work hard to earn the money so I can be funded. My financial status isn’t that of a humongous one. If my mother could I know she would pay every step of the way for me to abandon this small town and pursue these immense dreams of mine, but the fact is she can barely pay to keep herself, along with her 2 sons up and going.