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Urban Outfitters Essay

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Below is an essay on "Urban Outfitters" from Anti Essays, your source for research papers, essays, and term paper examples.

Urban Outfitters Continuing Case Study

Timothy More

Introduction to Business

 
Abstract
In this report I will answer in detail the different questions referencing why Sears or Walmart cannot effectively create a counter culture, could big box stores sell merchandise identical to Urban Outfitters, identifying three reasons why exclusivity is valuable, and why I agree that shopping is entertainment.

Urban Outfitters Continuing Case Study
Explain why Sears or Walmart cannot effectively create a trendy counterculture image.
To effectively explain why Sears or Walmart cannot create a trendy counterculture we must first define what counterculture image in there respect will mean.   Sears in this example cannot effectively create a counter culture image because it has set a standard at which its products and services would appeal to its consumer base that pre dates World War II (Wikipedia, 2011).   The perception of Sears has become more of an older more modern shopping experience that is counter to today’s consumers which are younger more innovative, and colorful.   Today’s consumers are not looking for modern but contemporary fashion and styles. Sears is also not in the market for its products or services to be trendy. Sears provides multiple products and services to its consumers which would make it difficult for Sears to create trends. The Sears brand is marketed to be able to supply all of their products all the time in abundance to its consumers but in order for Sears to try to set a trendy counterculture image they would need to start making some products and services less available and only to certain stores which would destroy Sears brand.
Could big box stores sell merchandise identical to Urban Outfitters.
Big box stores cannot make merchandise that is exactly identical to Urban Outfitters because that would infringe on Urban Outfitters copyrighted brand, product and services.   Urban Outfitters has undoubtedly worked hard to copyright and...

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