One of the greatest attributes of McDonald's is its "everyday affordability" message that drives customers to McDonald's restaurants. Through marketing McDonalds has the best customer base of all companies, ranging from 3 years old all the way up to the senior citizen with a discount. Everyone knows the slogan “Mickey D’s” you can't possibly drive by a 'golden arches' without having to stop. With the backup of sponsorship’s and integrated campaigns like the Olympics, movies, foundations and the infamous “I’m Lovin’ it” ads are all marketing tactics to better the business. By combining fundamentally sound operational practices with innovative marketing strategies, Ray Kroc (McDonald's originator) laid the foundation for McDonald's global success.
Sainsbury’s Background information Sainsbury’s is the UK’s longest standing major food retailing chain which was founded in 1869 being established as a partnership when John Sainsbury’s and his wife opened a store in Holborn, London. Selling fresh foods then later expanding into packaged groceries like tea and sugar. Today Sainsbury’s has 1,200 super markets and convenience stores employing over 161,000 people. Sainsbury’s was the largest grocery retailer in 1922, as 1995 came, Tesco became the market leader and Asda became the second largest putting Sainsbury’s in third place. Ownership Sainsbury’s PLC is a Public limited company which means that they have their shared bought and sold on the stock exchange.
Business Strategy HA Corp. relies mainly on its wide knowledge of house hold appliances and the needs of its customer base. The company aims at supplying shops in every residential area. This way the company will make high sales and will also satisfy the client’s needs. The company has recently opened their distribution to residential customers. Home delivery and servicing enhances customer satisfaction and increases the chances of word of mouth advertising.
The business objective is to maximize profits by offering the best quality products selections at competitive prices around. Kathy Kulder was the vice-president of Marketing for a large defense contractor. From her traveling constantly and the pressures of her job, Kathy looked for other opportunities. Relieving her stress, she began cooking gourmet foods. While doing that, she realizes there was an opportunity to open an upscale food shop in La Jolla.
The firm's clearing services offer teams who are multi- lingual, open twenty-four (24) hours a day, seven (7) days a week for client management. Over 99.9% of business is done through exchanges where the firm handles direct clearing memberships. J.P.M.C has an award winning platform MORCOM which was designed to achieve straight-through-processing allows clearing and settlement. This allows the firm to maintain their role as the leading business that benefits the clients, and shareholders. J.P.M.C promotes the awards they have won through the years to bring in other companies, or stockholders, clientel.
The fashion group of Burberry which was established in 1856 by Thomas Burberry is one of the leading groups in fashion industry. The company has operated more than 200 stores in more than fifty countries over the world. In 2009, the Burberry’s company has won the best brand of the year award at the British fashion award. The success of the company is the result of effective resource combination and taking full advantage of the competitive advantages. One of the most important elements for the success of Burberry is its resources.
12 month goals: Increase turnover by 30% by: • Introducing 20 new products including a range of 6 ‘health’ lollies that have added nutrients. KPI- Sales staff to promote the companies products to clients, this includes any new product lines. KPI- assistants who make customers feel welcome, attend to their questions and needs knowledgably and promptly Timeframe- 12 months Build market loyalty by specifically targeting ‘tweens’ as customers by: • designing new packaging specifically designed to have greater appeal to the 7-12 age group. KPI- Sales staff are to target identified groups for increased sales. • introducing a club membership for ‘tweens’ that gives them free gifts for purchases over specific amounts KPI- Sales staff are to include during sales transactions or whilst
The company’s strategy drastically changed from the small shop in East London that sold wool and womenswear to 11,676 employees. Table displaying Salaries [ 1 ] Several names were changed as well, starting with Chelsea Girl and Concept Men just to name a few. By 1968 there were 70 stores in the Unitied Kingdom, introducing vibrant colours and pop fashion into British street style. Expanding even more in 1983 and introducing men’s line, while in 1988 the final name River Island was officially given. River Island stays with the Lewis family to this day who operate the company.
Symcor has more than 6000 employees and 30 locations. They are committed to creating value to their company and their client’s companies. Strengths Symcor is a very successful company with much strength. For instance they have earned the reputation for providing the best service and technological advancements. Symcor also provides their customers with long-term agreements which provide Symcor with a lot of financial stability.
The business continued to grow organically until 2002 when it acquired nearly 200 further stores with the acquisition of Business A from the business B Group. Nearly all of the stores retained from this acquired portfolio have subsequently been converted to the Company X fascia. In 2005, COMPANY X also purchased over 70 stores from the Administrators of Business C Limited thereby further consolidating its position as the leading UK retailer of fashionable sports and casual wear. COMPANY X operates in both the UK and Republic of Ireland. The Group also has a significant branded fashion offering, following the acquisition of Scotts in December 2004 and Bank Fashion in December 2007.