McDonald’s: Build your own burger – social co-creation as recipe for success McDonald’s in the Netherlands was being threatened by the increase of similar fast-food restaurants along with low emotionally involved consumers that were affecting their overall brand image. The consumer decision-making process is very complex; there are a number of various ‘factors affecting each and every purchase decision’ as stated by Nayeem and Casidy (Nayeem & Casidy, 2015). This report will explain how McDonald’s strategy has improved brand closeness with their current consumers whilst simultaneously generating sales. Question 1 Different people have different perceptions and value towards products; involvement theory looks into the level of personal relevance between a product and the consumer, understanding what influences their purchase decision and the amount of resources they are willing to dedicate during the process. Jaeger and Macfie (Jaeger & MacFie, 2010) states, ‘if a product is personally relevant to consumers, they are more likely to become involved in gathering information about the product and with the product itself’, this level of involvement is measured as high or low.
As we are entering two different markets the restaurant and the play station market. In the restaurant market we don’t have a large enough share as many competitors can beat us as we are not investing too much money on the food and drinks, but rather on the play station. We feel we can make more money if we invest in better play stations and higher technology it will help eliminate the consumers wants on food and look more to the high-tech technology that our business will be providing. This is why I feel our business will thrive through the play station market rather than the restaurant market because there are also a smaller amount of competitors compared to the restaurant
Meanwhile, our already poor school loses profit to these fast food restaurants. The lunch staff works hard to make a good lunch. If students were to go out to eat, time, money, and food would be wasted. If people bought school lunch instead of fast food, the school would have more money to make even better lunches. If an open campus is allowed, the school
In the article “Roadside Restaurants in the Automobile Age” by John A. Keith, he says, “McDonald’s targets children through advertising, toy promotions, playgrounds, and contracts with school districts they can influence the tastes and preferences of this most impressionable growth market.” Creations such as the “happy-meal” and Ronald McDonald make people nostalgic for McDonalds because they remember it from their youth. Alternatively, some people argue that food corporations are not responsible for obesity in the United States. For example, if a business provides adequate information about its food products, it is obvious then they have fulfilled their ethical obligation. Consequently, consumers are less likely to seek restitution through
Being a fine foods store that specializes in foods that do not use any type of preservatives there will always be a problem with waste. To help curb this problem I propose implementing a system that allows Kathy to forecast sales by using data from previous years. This new system will not completely solve the problems with throwing away food but, it will help Kathy forecast what she needs and will help to ensure that she does not order more than necessary. The second issue which is the high-payroll problem is a little more difficult to deal with. A possible way to help compensate for these high salary positions is to allow other employees to train with the current butcher, baker, and wine
I have noticed that the opposite is also true. If you were to go to McDonalds, you would see that some of their burgers have shrunk to match the price. However, this can be deceiving, because it causes people to think that they can eat more food. In reality, by eating two smaller sandwiches, they have consumed more calories than if they had spent the extra dollar to buy the one larger sandwich. Then, there are parents who leave their kids at home while they work.
He recommends that in search of a better way to serve customers, the fast food industry has negatively infused its way into the American culture. Schlosser brings to light plenty of shocking facts like how the actual cost of a Happy Meal is determined and how it manipulates the children to persuade their parents to treat them out to McDonalds. A growing awareness of the connection between diets and disease is slowly but surely taking hold in the minds of consumers. Natural and organic foods are becoming more popular across the country. However, our government hasn’t taken the steps that most
Another weakness would be that they failed to be as competitive then other restaurants especially technology wise. One way Ruby Tuesdays can utilize its strength and minimize its weakness to be competitive would be to use their American style burgers and different varieties of appetizers and make it with different promotions at different prices for families as well as a couple dinner and make efficient prices that customers can afford even being broke. In my opinion I think this would be effective because doing
Hate it hard. But don't blame McDonalds because you can't control your own life"(Klosterman). Klosterman nailed it with this point because people in the end make the choice to eat the food, or to not eat the food, simply put. Corporation and higher ranking business men could care less about the customers that enter and eat the food, only the money exiting their pocket and entering the McDonalds cash register. Yes, eating a whole new diet and getting away from fast food can be difficult, but Klosterman sums life up by saying "staying alive is hard", and it truly is with all the disease in the
Many people believe buying fast food when you are busy helps you out. I believe in the long run that eating fast food causes obesity and that scheduling and making time to make healthier foods is a better choice. If you are in a hurry and it isn’t possible to make something health you should stop at a place that sells healthier choices. McDonalds is the choice for many people on the go, but you can go to Panera Bread or Chipotle and get better tasting and healthier choices. Another reason for obesity is that Americans don’t receive the amount of physical activity or exercise their bodies need.