P2: Distribution of retail goods Distribution channels covers three sectors of industry, Primary (Raw Materials) Secondary (Manufacturing) and Tertiary (Services). Distribution centre is part of a logistics chain which include trucks delivering and picking items from the workhouse, movement of goods via: * air * road * train * ship Size of distribution centre is deepens of the business is serves. Businesses would have to plan how they are going to distribute their products or services to their existing customers in order for them to sell. Distribution channels would have to make sure that they give the product or service to the correct people and at the right time, it is very important that they are able to make their profits and efficiency when a customer purchase a product or a service. The customer may have bought it straight from the business or the producer of the product per through the retailer or the wholesaler.
‘Prospects’ are drawn into in to making a sale because of the transactional marketing techniques the business uses. One example of these for Tesco’s would be some of the offers they frequently offer, such as buy one get one free, or there would be some products that would have a price drop which would also attract buyers. The second step in the ladder of customer loyalty is ‘Customer’. This is a person who has been a customer to your business once, but they wouldn’t necessarily recommend your product or service. There is quite a bit of relationship marketing done at this point, and what the business would like to do next is make the ‘Customers’ into ‘Client’ ( next stage of the loyalty ladder) by offering loyalty cards etc.
Use examples to backup your explanations. (4marks) 1) Product, price, place, promotion, • The right product • Sold at the right price • In the right place • Using the most suitable promotion. 2)- A target market is a group of customers that the business has decided to aim its marketing efforts and ultimately its merchandise. - A well-defined target market is the first element to a marketing strategy. The target market and the marketing mix variables are the elements of a marketing mix strategy that determine the success of a product in the marketplace.
We absolutely must improve our service and support. In the next few pages I will propose a plan to improve the overall ratings of our customer service in stores and online. Proposal to Improve Customer Service When we talk about customer service we all remember that one instance that was either good or bad, most of the time, it was the bad service that we remember. Our society today is fast-pace and most people, especially those in the retail field, do not have enough time to spend with each individual customer. Most companies have cut the sales force because of the unstable economy.
In this report I am going to discuss the similarities and differences between the marketing techniques between Starbucks coffee and Santander Firstly diversification is important in a business like Starbucks coffee as if a company does not bring out new products the existing customers may lose interest in the business and move to a rival company that is showing interest in to bringing out new products and trying new things, however bringing out lots of different products and possibly forgetting or getting rid of the old products might upset existing customers as they have no reason to shop with you. Starbucks has to bring out new products but keep or work on the existing ones to keep a healthy customer base and hopefully bring in new customers. Santander are slightly different as they are marketing a service they want to offer new customers deals and offers to persuade them to start banking with Santander, but they need to keep their existing customers happy too by offering them deals. Customers stay loyal when they feel like they benefit from using your service or enjoy your products this is why both companies use diversification to show they are active and interested in their customers. Some customers don’t like change and they like to feel comfortable with their products and services, this is where product development is useful as they are used to their usual product or service but it has been improved or changed in some way, for example Starbucks changing their coffees and using different types of beans shows they are interested in keeping the customer and the customer feels important to the business.
But more recently Berkshire started to hire top managers and employees from outside sources. They did this to avoid become to “Berkshirized” and to gain outside perspective. Berkshire also asked its top investors to give their input on whom to hire. After all, the new employees would be handling the investor’s money. This is a unique process because few companies ask investors to help them hire personnel.
And she also overestimated the profits the bakery can made and the capacity they need. Because the growth of the company is slow and stable, I don’t think that she should choose a much too large building to move in. She didn’t consider the long-term expenses of the building and whether the revenue they made can afford the cost. Therefore, she should ask the professions for advice and consider all the factors that will influence their development. 2.
The clients for our customers change not only seasonally due to market pressures but also daily, due to volume of demand for customer service agents. Our company's website has a more personal vision statement. ”In Business for yourself, not by yourself." The class text states this clearly: “A vision statement is a concise expression of where the organization would like to see itself in the next 5 or 10 years”, (Abraham, 2012, Para 2.1). Our vision statement states that they are in business for themselves, not by themselves.
The company is liable for every package it ships and its credibility depends on efficient delivery. Failing to keep track and inefficiency in the delivery of any package can impact FedEx’s credibility, customer loyalty and in long run its sustainability. FedEx information system has been developed and implemented to aid the company’s business units and activities. This system the company has established has changed the way courier service it once used to deliver. With its information system and information highway FedEx is able to effectively and efficiently track each individual package that travels through its global network.
Why Management is Vital in Today’s Global Market Managers can have a different impact in today’s important organizations, and two central concepts in management are effectiveness and efficiency. Managers are people whose jobs skills require them to be internally and externally focused on organizations while also maximizing corporate profits and taking care of their employees. Managers push their employee’s by working effectively and efficiently in meeting organizational goals and standards. The Importance of Management in Organizations Management stands above non-managerial employees. Non-administrative employees are the people who make an impact in today global workforce.