Unit 1 Business Environment D1

924 Words4 Pages
The Influence Different Stakeholders Exert on an Organisation In the business environment there are many factors which influence the business to adapt to different conditions which the stakeholders put onto them. British Telecommunications is an organisation which is privately ran however, it is a public limited company which means it is owned through shares and stocks which can give mixed emotion around how the business should be ran with conflicting views on this. This issue constantly needs to be resolved with every change the managing team will make on the business. Within an organisation of such size as BT PLC it is common that there is mixed emotions on how the company should be ran as well as future changes which the business may undertake. British Telecommunications try to achieve this goal - “The overall outcome is that BT’s stakeholders are reassured, BT’s reputation is enhanced, customers respond favorably, and business continues to grow.” To achieve this BT have a use of debates between stakeholders to find the option which best favors everyone in connection with the change 1. The stakeholders with the top most priority in my opinion would be the shareholders of BT PLC as they are the funding to the new research and growth of the organisation, shareholders range from many different areas from managers to the customers and competitors. However, the influence shareholders have on BT is that they want to see the value of their shares increase showing some interest to the money which is invested into this company “Shareholders are the most influential group in any company. BT is convinced that the best way to create shareholder value and to add value to being a shareholder is by enhancing stakeholder value” British Telecommunications aim to use the points of view that the shareholders have to improve the business. On the other hand the
Open Document