Unilever Essay

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Unilever Introduction (All the content of this study has been taken mainly from the Company Annual Reports and Reviews 2001-2006). The aim of this study is to look at the effect of changes occurring in the global and/or regional economic environment on the multinational operations of “Unilever” during the period 2001-2006. The global and regional environment is passing through tremendous changes since the start of the year 2000. Globalisation, deregulation, financial liberalisation, economic reforms, advances in technology, enhanced activities of merger and acquisitions (M&As), launch of the euro as a single currency, changing corporate governance, etc amid financial crises such as recessions following the event of 9/11 etc all have affected the operations of Unilever. These all have led to more accommodating monetary and fiscal policies in the East Asian economies, lowering interest rates in USA and Europe, liquidity expansion, and fiscal and aid packages introduced by Japan which in turn have helped to improve these conditions (UNCTAD, 2006). What are the effects of these changes in the global and regional economic environment on inflation and interest rates? How has it affected the business operations, management structure, etc of Unilever? What kind of exchange rate exposures impacted Unilever and how has it managed these exposures while operating as a multinational corporation (MNC)? Did Unilever expand its operations during the period of study? How does Unilever finance its short-term and long-term operations and what is the capital structure of Unilever? How was the market value of Unilever affected by the changing strategies in a dynamic environment? The study aims to provide an insight to these and many more questions during the period 2001-2006. Whereas section 2.0 contains the brief overview about the current global and regional environment;

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