Undesrstanding Business Research Terms and Concepts Part 2

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University of Phoenix Material Understanding Business Research Terms and Concepts: Part 2 Which type of research design— exploratory, descriptive, or causal—is appropriate for the following examples? Explain why. • The goal of this research is to discover the real nature of the problem and to suggest new possible solutions or new ideas. This is an example of exploratory research. It is exploratory because it eliminates ideas that are impractical and because it creates a hypothesis on possible solutions. It is not testing any certain thing at this point yet. Exploration research of research conducted for a problem that has not yet been clearly defined. This type of research often relies on secondary research such as reviewing available literature and data. • A food manufacturer wants to know the demographics of people who purchase organic foods. This is an example of descriptive research. This is describing the users of this product. Descriptive research is used to describe characteristics of a population or phenomenon being studied. This type of research does not answer questions about how, when, or why the characteristics occurred. Descriptive research can be said to have a low requirement for internal validity. • A firm is considering hiring American celebrity Paris Hilton to endorse its products. This is an example of casual research. This type of research is out to seek the cause and effect relationship on purchasing based on celebrity endorsement. Casual research is research design in which the major emphasis is on determining cause-and-effect relationships. The scientific notion of causality is quite complex, however; scientist tell us that it is impossible to prove that one thing causes another. Casual research designs work toward establishing possible casual relationships through the use of experiments.

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