Understanding the Organisational Change Process and Impacts in the Hospitality Industry - Study of Novotel Hotels in the Uk.

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Title Understanding the Organisational Change process and impacts in the hospitality industry - Study of Novotel Hotels in the UK. Introduction Novotel is defined as one amongst the major hotel chains of the world which greater occupancy in the Europe countries and several locations across the globe. This hotel chain began its process in 1967 in the form of first hotel opening in Lille Lesquin, France under the influence of Paul Dubrule and Gerard Pelisson. With the creation of new hotels and purchasing more hotel chains, these two owners expanded their business and hospitality empire. Novotel merged with the Jacques Borel hotel as well as the associated restaurant groups in the year 1983 that led to the group renaming as Accor (Novotel Hotels, 2015). At present, Accor group has employee strength as 180,000 people and operating in over 132 nations. In the hospitality industry, this Accor groups is known for operating >3700 hotels having >2 million rooms and >53,000 employees in 5 continents. Novotel is the mid-scale termed hotel brand that typically slots between the Pullman and Mercure brands. This hotel group only has over 414 hotels as well as resorts situate in over 61 nations. The Novotel Hotel is well flourishing with the slogan of “designed for natural living”. The hotel’s suite Novotel is there to feature about 31 all-suite hotels present in over 10 nations. The Novotel hotels have been effectively managing changes in its group. One of the biggest changes was reported in 1990s (Kosová et al., 2013). In the last 2-3 decades, several business have experienced organizational changes because of the continuous and rapid rise in the business innovation in services and technology which expose the organizational procedures and systems towards competitive environment, increment the diverse markets and also results in the opportunities to have higher

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