The first store was called Thrif D Discount Center, a health and beauty aids store, without a pharmacy. It was an offshoot of Rack Rite Distributors a subsidiary of his father-in law’s Lehrman & Sons which Alex Grass launched in 1958, that rented and stocked racks with health and beauty aids in grocery stores. In 1965 their 23rd store added a pharmacy and the company name was changed to Rite Aid. Through acquisitions and new stores, Rite Aid quickly expanded into 5 northeast states by 1965. The chain was officially named Rite Aid Corporation in 1968 and made its debut on the American Stock Exchange.
Taco Bell® was acquired by PepsiCo in 1978. In October of 1997, PepsiCo spun off KFC, Pizza Hut and Taco Bell®, thereby forming Tricon Global Restaurants, Inc., the world’s largest restaurant company. In May of 2002, Tricon Global Restaurants, Inc. changed its name to Yum! Brands, Inc., after acquiring Long John Silver's and A&W All-American Food Restaurants. !
“Giant Candy Company (Giant) agrees to buy and Little Candy Company (Little) agrees to sell all of the candy coating that Giant requires for a period of five years. The candy coating shall be purchased at the current list price as determined by Little. Orders will be shipped ten days from the placement of order. Applicable taxes extra. Contingencies beyond the control of Little to be sufficient excuse for failure to comply with the contract.” Giant has placed 14 orders with Little over the past two years.
Tootsie has approximately 15,000 customers including grocery stores, dollar stores, vendors, and super markets. Tootsie’s brand included many candy bars such as Tootsie Roll, Tootsie Pop, Charms Blow Pop, Junior Mints, Andes, Sugar Daddy, and Charleston Chew. Tootsie employs approximately 2,200 individuals and is an equal opportunity employer. Tootsie’s sales are usually stable throughout the whole year with a sharp increase in sales in the third quarter. This spike in sales is greatly attributed to the Halloween holiday.
In the last 40 years CVS has experienced tremendous growth. In the 1990’s through acquisitions CVS Pharmacy acquired more than 4,000 stores domestically, the corporation continued to expand to Florida, Texas, and Chicago; now CVS is currently in 42 states. CVS Pharmacy in 2007 merged with Caremark Rx to form CVS Caremark. Through 2013 CVS continues to acquire pharmacies to increase their market share. CVS Pharmacy was the first pharmacy to establish an online presence that offered customers an alternative to purchase products as of today customers are able to track and refill prescriptions online.
Sainsbury’s Background information Sainsbury’s is the UK’s longest standing major food retailing chain which was founded in 1869 being established as a partnership when John Sainsbury’s and his wife opened a store in Holborn, London. Selling fresh foods then later expanding into packaged groceries like tea and sugar. Today Sainsbury’s has 1,200 super markets and convenience stores employing over 161,000 people. Sainsbury’s was the largest grocery retailer in 1922, as 1995 came, Tesco became the market leader and Asda became the second largest putting Sainsbury’s in third place. Ownership Sainsbury’s PLC is a Public limited company which means that they have their shared bought and sold on the stock exchange.
Over its 60 years of business, Lowe’s has expanded all across the country and now operates stores not only in the United States, but also in Mexico and Canada. Although times have changed since Lowe’s first opened its doors in 1946, Lowe’s values have not— the company remains committed to offering high-quality home improvement products at everyday low prices, while delivering superior customer service [ (Lowe's Company Information, 2012) ]. Lowe’s operates more than 1, 745 stores in the United States, Canada, and Mexico. They employ more than 248,000 people and serve about 15 million customers weekly. The stores stock 15 product categories ranging from appliances and tools, to paint, lumber and nursery products.
It was invented in the late 19th century by John Pemberton, but was bought out by businessman Asa Griggs Candler, and at the beginning it was originally intended as a patent medicine. They sell nearly 400 different products and 70% of its sales are generated outside of North America- which is their home base. Coca- cola has gone from selling a modest 9 drinks a day in 1886 to 1.8 billion a day. The company has expanded from one city in one country to availability in more than 200 countries around the world. GROWTH OF COCA COLA The Coca-Cola recipe was made at the Eagle Drug and Chemical Company, a drugstore in Columbus, Georgia by John Pemberton, originally as a coca wine called Pemberton's French Wine Coca.
Presented by: Adnan Ahmed Ahmed Atif Abdullah Umesh Nair Dove evolution of a brand Case Write Up Introduction: Dove is a personal care brand owned by Unilever which was introduced in 1955. In 2007 Unilever Dove was the world’s number one cleansing brand in the health and beauty sector with sales of over $2.5 billion a year in more than 80 countries. It competed with brands like Procter and gamble’s ivory, Kao’s Jergens and beiersdorf’s Nivea. Unilever a leading global manufacturer of packaged consumer goods, where it operated in food , home and personnel care sectors of the economy. Eleven of its brands had global revenue of more than $1 billion.
[pic] Kalia Hymes, Amy Isom, Joshua O’Brien Busa 308: Marketing Principles Prof. M. Simpson Table of Contents Company Description………………………………………………………………3 Business Mission……………………………………………………………………3 Marketing Objectives……………………………………………………………...4 Industry Analysis…………………………………………………………………..5 SWOT Analysis……………………………………………………….……………6 Target Market………………………………………………………….…………...9 Marketing Mix………………………………………………………….………….10 Marketing Research…………………………………………………….……...….17 Organizational Structure and Plans………………………………………………19 Financial Projections…………………………………………………………...….21 Summary…………………………………………………………………….….….22 Sources Cited……………………………………………………………………....23 Company Description The Coca-Cola Company, founded in 1886, is ranked number 94 in the Fortune 500 and number one in the beverage industry (Fortune 2007). They own four of the top five soft drink brands and serve over 6 billion consumers. Coca-Cola is headquartered in Atlanta, Georgia but “approximately 74% of its products are sold outside the US” (Coca-Cola Datamonitor, 2007). They recorded revenues of $24,088 million in 2006 and they have an employee count of approximately 71,000 (Coca-Cola Datamonitor 2007). The Coca-Cola Company is one of the leading manufacturers, distributors, and marketers of non alcoholic beverage concentrates and syrups.