Trillion Dollar Campaign

1441 Words6 Pages
Trillion Dollar Campaign. The Trillion Dollar Campaign by TBWA\Hunt\Lascaris, of South Africa, is an advertising campaign for the ‘Zimbabwean’ newspaper to gain more readers in order to carry on printing and provide Zimbabweans in and out of Zimbabwe with the latest news of there now ‘failing’ state. The paper was loosing its readers as the people of South Africa were growing tired of hearing about the problems Zimbabwe was faced with and as the paper was printed outside Zimbabwe a 55% import tax was put in place making it unaffordable for the average Zimbabwean, the campaign was important as most Zimbabweans weren’t getting informed about the on going problems of there state, they were instead oppressed by the Mugabe regime. I first encountered the Trillion Dollar Campaign on a visit to the Design Museum as part of the Visits Program, instantly being drawn the unique approach for an advertising campaign and the clear social and economical message it set across. It was quite clear what the campaign intended to do, it was designed to promote more sales of the ‘Zimbabwean’ by showing how dire the state of Zimbabwe was and this was clearly done by using Zimbabwean dollar notes, “one of the most eloquent symbols of Zimbabwe’s collapse is the Z$ trillion dollar note”, a symbol of the escalating inflation, dimming the money worthless. Making it the prefect tool to show the difficulty faced by Zimbabwe, this also makes it a prefect medium for an advertising campaign trying to showcase this problem. “Real money is hard to ignore”, the use of real money instantly draws people in, the design of using money was highly affective although the money was worthless people often can’t help but be drawn in as soon as its mentioned because as we all know ‘money makes the world go round’, Making it the prefect medium to use to acquire peoples attention. Along with the use of
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