First, offering to purchase on the website will gain more attention from customers because of the convenience of time. Time plays a huge role in customer’s experience, for that reason customers will gain the easy of buying products online at Kudler Fine Foods. Additionally, KFF can advertise the unique products and services offered added to having customers enjoy the benefit of shopping online. For instance, coupons, weekly specials, gift cards are some of the incentives that the website can offer to attract more customers’ trough the website and increase revenue. In conclusion, Kudler Fine Foods needs an effective management team to operate successfully at their best ability by allowing them to implement their knowledge and skills to improve productivity around the business.
By consolidation and retention of the competition, Service Experts was able to capture market share in the HVAC service. Service Experts made a brilliant move on the behalf of obtaining contractors that they have groomed and set up for success. This drove the growth strategy for the company, acquire and conquer are strategies that are used all too often in business. It can be seen as a process of forward integration, but in a service based module, and not a manufacturing base sense. The growth strategy of capturing market share and growing revenue to increase business presence in the market was achieved for Service Experts.
For example, Wal-Mart’s promise is “Always low prices”, Disney theme parks promise to “make dreams come true”. It is known by successful companies that market share and profits will increase if they take care of their customers. In the new sense, marketing is about satisfying customer needs. Marketing can be defined as the process of creating value for customers and building strong customer relationships and in return capturing value from customers. 1.2.
By focusing on the opportunities created by this current consumer trend, the belief is they can expand the current market shares. Lowe’s can continue to deliver the great values that customers have come to expect while maintaining their reputation for offering innovative products and always striving to create a superior shopping experience. To deliver an even better experience at a value, they continually look for opportunities within their corporate office, field support and stores to work more efficiently. For example, Lowe’s refines their product categories based on the role each plays in their overall merchandising portfolio. This allows them to allocate resources, like inventory and marketing dollars, to optimize the portfolio.
Without customers, there is no business or sales. Without sales, there is no reason to create new products or services. These are just a few reasons marketing is an important factor in the success of a business. Marketing is the process that a company performs to get the word “out” about new products and services. Notifying potential customers through advertising and promotional sales provides current sales of products and increases the future success rate for the company.
Like other businesses our goal is to expand as well as build more customer awareness to increase its profits. Kudler wants to build a customer base that will be loyal to their stores. To do this it is important for Kudler to conduct the necessary research needed first to implement this change in the operations department. Especially, because we aim at a specific market with
Pro forma financial information is generally used to illustrate the effects of transactions such as business combination, and change in capitalization. There are countless reasons on why companies use pro forma statement in their business, the most significant is the planning and control received when using pro forma. The process of using pro forma statements are less time consuming, they help businesses evaluate and make a better distinction between business plans (Scarborough, Wilson, & Zimmerer, 2009, p. 196). Pro forma statements are an excellent outlet for resources that will help a business forecast expected earnings should the company chose to merge with another company or even if the company wanted to sell off part of it operations (Scarborough, Wilson, & Zimmerer, 2009, p. 196). The pro forma statements are commonly used when applying for a business loan.
She and I both take pride in what we do and want to do it right the first time. She wants to provide the best possible experience for the customer and trains her staff in the same manner. She is working to expand the offerings of the stores and add to the knowledge base by adding more specialists and services to enhance the shopping experience. If I were to join the Kudler organization, I too, would invest in the employees of the stores first as they are the ones that project the image and concepts of the Kudler organization. If one does not have the employee’s buy-in, it not only lessens the importance, it lessens the character of the store and the shopping experience.
Outsourcing brings proven benefits in the form of economic leveraging, increase in the quality of products and it provides a number of opportunities to less developed countries. For example in recent times, Americans are overwhelmingly supporting the major retail stores like Wal-Mart, Target and K-Mart. The reason behind this consumer loyalty is that it has become much easier to shop at these locations rather than the local mom and pop stores located on the corner of most neighborhoods. The benefit is that you can purchase everything on your shopping list from one location, saving you time, money and gasoline. In a highly competitive business world, on a firm’s priority list is the subject of increasing profit and reducing cost.
Home Depot uses ecommerce because it provides a win-win situation for both the retailers and shoppers. This situation enables the companies to generate additional sales while broadening the company’s existing customer base globally. Moreover, it also enhances the visibility and reputation of the retailer as a global firm offering great fashion and value at the same time. 14. What is your passion?