Opportunities Articles of development of mature Japanese residents might be the choice for Louis Vuitton, like richer people together with mature ladies with greater purchasing control, though creating the Internet industry, request for the android phones and as well disbursing the fresher variety of merchandises for men in addition to kids might be the next stage for increasing development inside the Japanese Luxury market. Challenges Deviations inside the Japanese culture together with attitude have been the largest test for Louis Vuitton. The new generations do not have related ideas as previous individuals together with low financial background they are less significant to be motivated to accepting the extraordinary costs, which is previously established interest. Though, given that the excellence at the competitive
I think that Mattel is doing Fair in Middle East and well in the Asian market. Overall, Mattel is doing well, but they will need to adapt a strategy to make more market share in the Middle East. 2. Mattel has experience problems in entering the Japanese market. How could Mattel have achieved greater success in Japan?
Therefore in my opinion Japan has the best chance. 2. Based on your information about comparative and absolute advantage, explain which country the United States would benefit from trading with the most and why. I think that Japan benefits the United States from trading because Japan has a strong work ethic, mastery of high technology, while Haiti is still trying to get back on their feet from the earthquake, at this moment I don’t think they can benefit the United States in any way. 3.
Their top quality toys were very popular and that is why the company was among top 10 companies in the U.S. 2. How did it change beginning in the 1960 and going forward? Toy industry in the United States has changed very rapidly at the beginning of the 1960’s. Television and radio advertising became more popular bringing new products that were much cheaper and lesser quality than the A.C. Gilbert’s products. Toy stores were more interested in the low price products than a high quality products which made A.C. Gilbert company to lose their competitive advantage.
The image is one of “cute and playful” versus the more overtly sexy image of the core brand. The case highlights the different promotional approaches that Pink managers are taking in contrast to those of the core brand. This is a lifestyle brand. The Victoria’s Secret chain has been a big driver of financial success for Limited Brands (parent company), and Pink is expected to be a big part of Victoria’s Secret’s sustained growth. Not only does it give the chain a new set of customers, but it brings in customers at a younger age who will then “graduate” up to the Victoria’s Secret core brands.
Also the oral care industry is growing (47% increase 2004-2009) due to increase in disposable income and influence of the western culture. Cottle has enjoyed the first mover advantage in the toothbrush market as it has competitive advantage in the manufacturing of the advanced technology toothbrushes without relying on the imported process. It enjoys a market share of 46% with only two competitors. Also Indians considered Cottle an authority in oral care and held their products in high regard because Cottle partnered frequently with IDA. Cottle, while focusing on the toothbrush market, introduced low and mid range products, being first to secure the market initially by creating brand awareness.
Expansion opportunities Cougar Japan is still a prestige product company. However, in order to increase its market share, the Japanese subsidiary must move into lower price ranges as well. This is particularly important now, as the market for low- and medium-priced sports shoes is expected to grow significantly faster than the upper end of the market. Moreover, the rise of the yen has given importers a strong competitive advantage over Japanese manufacturers. Most Japanese marketers of sports shoes offer a number of basic shoe models at several price levels.
Even though the Brita products are a bit more expensive, people are willing to pay at that price for greater tasted water. Since Clorox is so successful, they have a significantly large marketing and R&D budget and that is where Clorox’s advantage is against their competitors. Clorox can further use this advantage. For example, Clorox can increase their advertisement either on TV or radio to attract new customers and to gain brand recognition. Clorox can also put more efforts on designing new
The competitors worked in different segments: Sony in top-price segment (price 299$), segmented on professionals and their children, whereas Nintendo was targeting the middle-price segment(199$) mostly children. The industry is marked by massive growth and opportunities led by technological innovation. However, this industry depends a lot on complementary resources especially the console dependency on the video games and its exclusivity. Also, the industry’s success depends on the compatibility with older versions of the console and the ability of adapting evolutionary strategy rather than a revolutionary one. In addition, in this industry the ability to turn lead-time into a cost advantage is a key aspect of the innovator’s advantage.
It takes time and effort to adapt to different cultures and customs and you have to be fully willing and able to want to adapt to make certain companies like this one successful. Also, as Ken stated to John Sinclair, his American personnel manager, that Japanese are more successful in achieving high quality and productivity than Americans have been due to the application rather than ideas. Ken explains that the Japanese concentrate on applying ideas very carefully compared to the United States. Americans tend to emphasize creating new ideas and then moving on whereas the Japanese look at that idea from all angles and analyze how it will be implemented. He does a good job in stating that the Americans should take this adaptation slowly so that they do not misinterpret anything and really become one with the company philosophy.