Tourism In Bulgaria

296 Words2 Pages
Tourism in Bulgaria has one basic problem – the bad service. Tourists are still not accepted as clients who must be made to feel well and not only to spend their money with pleasure, but also to come back. Instead of this they are taken for annoyers, who invade staff’s privacy. The “bad service” etiquette is written in thick ink, mixed up by several basic factors – lack of professional habits and traditions, which other countries have built for years; low staff motivation; lack of quality education… As a result of these and other causes, as a whole, tourists do not feel comfortable in Bulgaria. So they take in other directions. Of course there are not a few exceptions to the general rule. But they have to do mostly with the luxury places – five-star hotels, super expensive restaurants and bars where prices are such that it is unimaginable to behave with the client below standard. Gradually, service standards, according to which each detail have strictly defined framework begin to build up with the entering of the international hotel management measures. There are quite a lot Bulgarian resort complexes which deserve the five-star statute. But all of these examples are a drop in the ocean of the bad service. Dimitar’s adventures in Sozopol continue: he shake himself free from the waitress’s slap and changes the public place. He goes to the next restaurant, which has pretentious menu and even more pretentious prices. He agrees to pay double, because he is already famished. But in this case he draws blank again – at the all seven tables sit obviously hungry tourists with menus in their hands. The misgiving is confirmed after a lazy waiter repeats the words of his colleague from the next-door
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