Tourism and Community Developement

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Tourism and Community Development Tourism plays an increasingly important role in the development of communities throughout the U.S. Lake States. The benefits of tourism include both tangible (e.g. job creation, state and local tax revenue, etc.) and less tangible (e.g. social structure, quality-of-life, etc.) community effects. In addition, tourism can, and often does, result in less desirable effects on the economic, social, and environmental fabrics of communities. These benefits and costs provide ample opportunity for creative public policy debate. The University of Wisconsin - Extension (UWEX) has a long and rich history of developing and supporting partnerships throughout the state and the region. Significant tourism educational programs began more than 40 years ago with the work of Professor Isadore Fine and the UW - Madison School of Commerce. Fifteen years later, this initial programming effort was formalized through the formation of the Recreational Resources Center (later named the Tourism Research & Resource Center). This center provided educational programming to assist in community-based tourism planning and applied research. The center was eliminated in 1996 after its budget was reallocated to the Wisconsin Department of Tourism. Since 1996, many county-based Community, Natural Resource and Economic Development (CNRED) educators have continued to develop and deliver quality tourism programming throughout Wisconsin and beyond. In addition, there continues to be a modest support network of specialists that conduct applied research programs addressing tourism development. Examples of issues addressed in this programming include business development, marketing, outdoor recreation planning, natural resources and amenity-base development, heritage tourism, nature-based tourism, festivals and events, tourism economics, tourism infrastructure, traveler

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