Tomtom Swot Analysis

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aspect of TomTom’s case study was the vertical integration strategies of their products and how these strategies had a positive impact on TomTom’s ability to maintain a competitive advantage for almost a decade. The company’s realization and acceptance that opportunities existed in the business sector for their products allowed them to successfully integrate into several areas for business development; fleet management is a good example of this connection. TomTom understanding of the customer and their needs allowed TomTom to offer solutions to their problems by enhancing TomTom products and services. This example highlights TomTom success at maintaining a market share of the PND (Personal Navigation Device) sector. Like any industry, history has shown a company will always have competition and challenges, but it’s how a company can manage and react to them that makes TomTom an interesting company to watch. SWOT Analysis Strengths Vertical integration by TomTom of acquiring Tele Atlas, a digital mapping company, gave this company a competitive advantage by increasing their consumer base and allowing the company to offer its clients more accurate detailed information and enhanced up to date maps. Furthermore, the strategic and technological partnership with Advance Integrated Solutions helped the company provide better service to the enterprising customers by providing them with better fleet management opportunities and solutions. TomTom has been one of the top competitors in the marketplace by utilizing its resources to satisfy the needs and wants of the customers. It uses “community based information” to maintain an accurate data base to provide the best and efficient routes, this makes the information provided more precise and allows the community to be part of the company. These features have the effect of making TomTom devices “green friendly” satisfy the

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