Tombow Case Essay

606 Words3 Pages
We are asked to evaluate the performance of the production system Tombow has developed for Object EO product. What was the strength and weakness of this production system in term of “Cost”, “Product Variety”, “Timeliness”, and “Quality” Before answering this question, I am going to introduce Tombow, and what was the company business, what kind of products they produced??? Tombow was one of the big players in stationery, writing instrument industry. The company was founded by Harunosuke Ogawa, back in 1913, and headquartered in suburb of Tokyo. This Company reached their business sales of about 16million yen in 1990s. The company’s main products were different kind of writing instruments such as fountain pens, brushes, pen points, or pencils. During the 1990s Tombow had introduced a series of new products with extraordinary design aiming at compete efficiently in market and improving profit margin. One of such product was Object EO(Ergonomic Orb) , which was a mechanical pencil with a refillable 0.5mm lead retiling at 100 yen at stationeries. Of course it is considered as low-price/high-design product. In 1991, company facing one of the profitability problems and the production system was of the major issue. Stockout and late delivery was the headache of Tombow at that time. So we are going to describe production system of Object EO product, try to show you how Object EO’s production system. I will mainly focus on strengths of production system .. 1. Outsourcing They were using outsourcing for production of this Object EO’s . It was obviously main strength of production system. The main advantage of outsourcing was operational effectiveness. It brought operational effectiveness as well as efficiency. ... Some of you may know that term of outsourcing. Since their major business and operation process had been outsourced, they had not have to
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