Toll Brothers Case

553 Words3 Pages
Overview Toll Brothers is one of the largest home construction firms in the U.S. Founded in 1967 by brothers, Bruce and Bob Toll, the firm has expanded nationwide by 2000 and is typically involved in a number of projects at the same time. Vast amounts of planning, both strategic and operational, goes on at Toll Brothers as projects have to be managed as well as the overall direction of the company be worked on. Case Question 1: What are the different time frames for planning at Toll? Give an example for each time-frame that you identify. Toll’s long-range plans include the strategic plans for expanding the company. From a regional player the company has gone national by 2000. In addition, Bob Toll also wants to expand the company’s product line. Short-range plans involve managing each of the numerous construction projects that the company is involved in. Such plans include site location, design, and construction. Case Question 2: How do managers at different levels in the organization contribute to planning at Toll? Bob Toll sets the vision for the company. His vision is to make the company capable of building any luxury home, in any style, in any place where there is an opportunity. At the strategic level, Toll’s managers have to find ways to grow. The company plans to grow by 15 to 20 percent per year, taking advantage of the fact that the housing industry is typically regional and no national players dominate. Middle-level managers develop tactical goals to help support the firm’s strategic goals. These involve doing market studies and findings ways to cut costs in the building process. At the operational level, buyers scout for, negotiate, and acquire desirable properties. Case Question 3: Choose one element of Bob Toll’s vision for his company. Show how it relates to goals at the strategic, tactical, and operational level. Bob Toll’s vision
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