“Time for the Very Last Puff”

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Analysis Essay “Time for the Very Last Puff” The editorial “Time for the Very Last Puff”, in The Daily Messenger on the 3rd of July 2007, attempts to persuade the reader, so they ought to believe that smoking should be banned. The editorial is of a demanding tone. The editor uses words of the metaphor of ‘war’; using words to make the editorial seem urgent, so the reader feels they ought to act straight away, for example a ‘call to arms’. The editor begins with a rhetorical question “Should hospital, of all places, allow this to happen?” this positions the reader to agree by assuming the position of the editor. Suggesting that hospitals of all places should not encourage smoking. The reader thinks about how hospitals are supposed to help individuals get better but instead seeing others around hospitals smoking makes it okay. The editor continues with simplification “introducing 50 metre smoke-free zones around entrances” to offer a quick fix solution to fixing this hospital drama. The editor uses connotations “campaign” “defence” “assault” “counter attack” “battle” “bravery” to make the reader think of war, that this issue is a war and call to arms. It associates meanings of words arouse feeling and attitudes that position the reader. Making the reader feel that smoking is everyone’s problem and it is an urgent matter that everyone should work together to fix the problem. The editor uses inclusive language “we” so the reader is positioned to agree with the writer because it appeals to their desire to belong to the group or play on their fears of being ‘left out ’ or regarded as an outsider. The editor uses statistics “Young adults were significantly more likely to be regular smokers (26.2%) than Victorians aged 50 years or more (10.5%) and tended to be more likely to smoke than those aged between 30-49 years (21.2%)” to impress the reader and to give

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