Thesis Essay

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I. Title McDonald’s “Seniors Restaurant” II. Executive Summary a. Problem Analysis In the study of the briefing of the McDonald’s Restaurant, there are positives to the problem and negatives towards the problem. A McDonald’s in a city crowded with seniors are overwhelmed with senior customers during the early hours of the day. The senior come in as a meeting area where they eat and commune at the restaurant. The number of seniors that come in, crowds the dining area in which customers come in and eat. They come in on the fourth Monday of every month to get extra special, over the age of 55 discounts. This is a meal that cost 1.99 and free coffee refills. McDonalds is the restaurant that is open to public and especially young ones, but the main clientele of the Suzanne`s McDonald’s are seniors. She would like to develop a marketing strategy that addresses the needs of her senior citizen patrons. However, she is looking for additional recommendations to improve her marketing mix. It is important not to neglect senior citizens as they are an important part of the market and they have money to spend but at the same time young consumers are considered to be the main users of the restaurants. And by concentrating only on senior clientele, Suzanne seriously risks the future profitability of her business. b. Company profile McDonald’s is the leading global foodservice retailer with more than 33,500 local restaurants serving nearly 68 million people in 119 countries each day. More than eighty percent of McDonald’s restaurants worldwide are independently owned and operated by local men and women. c. Products services McDonald’s is a customer-oriented company that strives to offer Filipinos a combination of great tasting, quality food products at value prices with excellent service. Well loved McDonald’s products like the Big Mac, Cheeseburger, World Famous

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