The Ugly Truth to Beauty

1743 Words7 Pages
“Easy, breezy, beautiful, Covergirl.” At one point of time in their life, almost all women will have heard this slogan for the Covergirl makeup brand. Beauty product advertisements are seen everywhere, on the magazine rack at the grocery store, on a billboard on the freeway, in the mail, on the television, even over the radio. Todd Gitlin states in his essay Supersaturation, or, The Media Torrent and Disposable Feelings, “Because they arrive with sound, at home, in the car, the elevator, or the waiting room, today’s images are capable of attracting our attention during much of the day.” Which is entirely true, these advertisements can stir up a lot of emotions in a person, such as jealousy, want, need, and/or insecurity. Women as a collective body want to feel beautiful, it is the nature of which we are, and there will always be those women who will never accept that they are beautiful enough unless they resort to some type of cosmetic solution. Covergirl is one of the most popular makeup brands out there today, with their exquisite models that display flawless, airbrushed skin, shiny hair, and bright, enhanced smiles. In reality these models do not have flawless skin, which is why they need to airbrush them, their shiny hair is most of the time a wig, and those smile are brightened and whitened through . Some of the female faces for these advertisements are women that many of us will recognize and have admired for their looks, such as, Taylor Swift and Rihanna. The need to become beautiful is becoming an epidemic among the world, increasing in mind set of both men and women. In many various cases; however, it does tend to hit women harder. The majority of advertisements on the air today are focused on subjects that would be associated with someone’s idea of a beauty amplifier. A beauty product commercial insinuates the lack of perfection that you might have,
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