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The Social Media Content Exchange Process: Chinese Users’ Motives Behind Sharing Video Content Between Facebook and Renren Essay

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Below is an essay on "The Social Media Content Exchange Process: Chinese Users’ Motives Behind Sharing Video Content Between Facebook and Renren" from Anti Essays, your source for research papers, essays, and term paper examples.

Abstract

The digital age has great dominance over majority of the people today. There are various social network service platforms connecting people all around the world. Out of the list of many this paper will focus on two major social platforms, Facebook and Renren. With Facebook having left its mark on almost all over the world, it has failed to have the same impact in China, where Renren is considered to be the ‘the Facebook of China’. This paper looks into the reasons that motivate the Chinese users who are registered on both the social networks to engage in the exchange process of video related content across the two platforms.

The academia lacks sufficient research about focusing on the motives that triggers users to get involved in the exchange process of videos between two social platforms. Hence, in order to get a detailed perspective about the motives that triggers the users to participate in the exchange process, this research follows a qualitative research approach by collecting information through secondary research and interviewing the Chinese students of the University of Nottingham, China campus.

Table of Contents
Acknowledgements: 6
Chapter 1: Introduction 7
Chapter 2: Methodology 13
Chapter 3: Literature Review 19
3.1 What is Social Media? 19
3.2 DEFINING VIRAL VIDEOS: The viral traits of videos! 21
3.3 CONCEPTUAL FOUNDATIONS: “Theoretical perspective behind sharing information” 24
3.3.1 Social Cognitive Theory 24
3.3.2 Social Capital Theory 25
3.3.3 Social Influence Studies 27
3.4 Social Media’s Impact on Chinese Users 27
Chapter 4: Findings 31
4.1 Personal Factors 32
4.1.1Image/Popularity 33
4.1.2 Expression Factor 36
4.1.3 Expectancy Factor 37
4.2 Social Factors 40
4.2.1 Translating the culture: Collective social action 40
4.2.2 The English Language Factor 42
4.2.3 Contributing To The Social World 44
4.3 Other Factors 48
4.3.1 Maximum Reach 48
4.3.2 Cultural Awareness 50
4.3.3...

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MLA Citation

"The Social Media Content Exchange Process: Chinese Users’ Motives Behind Sharing Video Content Between Facebook and Renren". Anti Essays. 17 Oct. 2017

<http://www.antiessays.com/free-essays/The-Social-Media-Content-Exchange-Process-522572.html>

APA Citation

The Social Media Content Exchange Process: Chinese Users’ Motives Behind Sharing Video Content Between Facebook and Renren. Anti Essays. Retrieved October 17, 2017, from the World Wide Web: http://www.antiessays.com/free-essays/The-Social-Media-Content-Exchange-Process-522572.html