The Snapple Beverage Corporation

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A Report On “The Snapple Beverage Corporation” Submitted To: MAHBUB HOSSAIN BRAND AND PRODUCT MANAGEMENT Section: B Faculty of Business School, AIUB. Prepared By: Name of the Group Members: ID Number: 1. HOSSAIN, MD. ASHIK 08-11730-2 2. MAHMOOD NASIF NEWAJ 08-11891-2 3. MEHEDI HASAN LITAN 08-10128-1 4. BHATTACHARJEE PRONOY 07-09395-3 5. HOSSAIN, MD. IMAM 08-10193-1 AMERICAN INTERNATIONAL UNIVERSITY – BANGLADESH (AIUB) Date of Submission: 24th April 2011 Letter of Transmittal April 24, 2011 Mahbub Hohssain Course Instructor, Brand and Product Management Faculty of Business School, American International University-Bangladesh. Subject: Submission of the report for Brand and Product Management. Sir, It is my real pleasure to submit this paper titled “Snapple revitalizing brand” to you as per the requirement for Brand and Product Management, course under Department of Business Administration of American International University-Bangladesh. The broad and overall objective of this paper is to provide the reader with an overview of draw Snapple revitalizing brand. Preparing this assignment paper has been extremely challenging, interesting and rewarding experience to us and we would like to express our deepest gratitude to you for providing us with such an opportunity. Thank you for your consideration. Sincerely yours, 1. HOSSAIN, MD. ASHIK 08-11730-2 2. MAHMOOD NASIF NEWAJ 08-11891-2 3. MEHEDI HASAN LITAN 08-10128-1 4. BHATTACHARJEE PRONOY 07-09395-3 5. HOSSAIN, MD. IMAM 08-10193-1 |SL. No. |Subject |Page No. | |1 |Introduction

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