The Role of Healthcare Marketing in a Hco's Strategic Planning Process

641 Words3 Pages
The Role of Healthcare Marketing In a HCO's Strategic Planning Process The health care industry in the United States is going through an essential alteration. The consolidations of surfeit hospital capacity, stern competition within a medical marketplace that is reducing in size along with a increasing number of health plans (PPOs and HMOs) that are competitive it the root to key structural repositioning within the majority of health care organizations (HCOs). This repositioning has been the cause of a lot of confidence upon strategic planning and marketing by HCOs to deal with aggressive challenges that were market driven. Organizations within the Health Care industry should recognize new cadres that are health professionals in order to sustain strategic planning, market support, market studies, market sales and the management of product lines. It is a necessity that the cadre should carry a value with the purpose of customers (employers, physicians, and patients) is the main important asset of health care organizations. The planning and marketing prototype represented herein is intended to assist HCOs with keeping customers. The position of healthcare marketing in an HCO’s strategic planning process is to properly care for their members. It is extremely critical for organizations to provide the best care for their patients. Some organizations such as Kaiser Permanente provide immaculate care to their patients. Kaiser Permanente allows their patients to select their own personal physician or specialist, make appointments, talk with staff, and get prescriptions filled in a very simple manner. When it comes to selecting and making decisions regarding coverage for your health or family members it can be a tad bit overwhelming. There are several factors to consider when making these types of definitions such as the eminence of care, pricing, along with the
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