B. corporate culture can be managed by directly modifying the observable culture, shared values, and common assumptions that deal with issues of external adaptation. C. good managers are able to help build resilient cultures in situations where the features of strong cultures are absent. D. corporate culture can be managed by using organizational development techniques to modify specific elements of the culture that address both external adaptation and internal integration. 5) The __________ culture includes the unique stories, ceremonies, and corporate rituals that make up the history of the firm or a group within it. A. observable B. shared C. latent D. common 6) Organizations are encouraged to develop a dominant and coherent set of __________.
In order to do this the marketing department is proposing several events to lure more consumer/store interaction. It is hoped that the consumer will make the events part of the social networking and a source of referrals. The system for developing this strategy is still in development and further research is necessary. As research is ongoing, the competition will also be assessed. A competitive marketing intelligence analysis is necessary because much can be learned from the competition’s successes and failures.
By fully managing the organization and their effectiveness and efficiency Kundlers can obtain the overall business intelligences goal of the mission. The marketing strategy should look at and use a competitive intelligence to accomplish these goals. The strategies of understating and knowing productive organization can give the upper hand with knowing the competitors market. Also by viewing the competitor’s sites, stores, and marketing strategies Kundlers can achieve the mission they set for their own business to excel past the competition. Analysis within a business should serve as a vital function.
Marketing is the step-by-step detailed instruction on how a company or business plans to get its product, service, or identity to the marketplace. Some companies when launching a new product give out free samples of their product. This draws in consumers to test the product but also to bring awareness of the product. Promotion is simply effective communications. People must know about a product before it can be sold.
By doing this then the Company Q leadership can institute changes corporately as well as locally because they would then have an understanding the unique situations that each store has to contend with in each of the different communities. An added benefit of Company Q establishing and instituting a culture of social responsibility, will be in recruitment of talented individuals who are looking for companies that understand the importance of social responsibility in the communities in which they
Why? DQ 3: What are two platforms that business leaders can use to demonstrate and articulate their purpose, principles, and values? Discuss them. DQ 4: Do you think consumers hold companies responsible for their actions? Why is it important to have a corporate code of conduct?
Business Plan A well documented business plan can provide tremendous value to the organization by detailing the business goals for your intended audience. By definition a business plan is “a plan for the business, clarifying why it exists, who it exists for, what products and services it provides these client groups, how it intends to develop and deliver these products and services, and where it is headed” (Business Plan, n.d.). Business plans are used to start new businesses and to grow existing businesses. They can be geared towards internal audiences (staff) and external audiences (investors, suppliers, lenders, and so on). They provide a rationale for the business, its service(s) or product(s).
Using what you've learned from the interview and your research, analyze the customer service environment at this company. How can customer service be improved? What are your recommendations to this company based on what you've learned? One of the major characteristics of a retailing business is direct contact with the ultimate consumers. There are so many factors that make retailing business a success.
Information extracted from these sources has been included in the Greggs marketing mix. For example secondary sources such as public sources (government statistics, banks etc.) contributed in the process of where a Gregg’s branch location would be suited to for reasons such as the target audience, population, demand of product and lack of competition. Another example would be marketing research gathered through a secondary research source known as competition. This is a very useful source of information as you are researching a business much alike yours as you are competing with it.
WHAT IS PROMOTION? Promotion is one of the major elements of the marketing mix of the business. Promotion is a form of persuasive communication, or getting others to do what you want them to do. Its function is that of informing consumers about a product or service and influencing them to buy that product or service. There are many different promotional tools that are used by businesses to enhance the image of the product, such as mailings, speeches,