The Role of Communication in the Animal Industry

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The animal industry is a growing field of interest, and in this growing field lies the value of communication. Communication plays a crucial role in Animal Science through written, oral, visual, and electronic communication. These types of communication are also useful when it comes to job searching. Dr. Brad Skaar shared with me his views on the value of communication in the discipline of Animal Science. Animal Science places a great value on communication. Dr. Skaar shared that he felt communication was very important, and since technology in the field of Animal Science is rapidly expanding he feels that an even greater emphasis is put on communication. Skaar provided the example of professionals being able to communicate the important technological lingo to users or stakeholders. In this sense I feel communicating with others in Animal Science, as well as those throughout the agricultural division is a crucial part of our lives today as technology increases. Different types of communication are used to relay messages to others throughout the field. These types of communication include written, oral, visual, and electronic styles. Dr. Skaar expressed that when it comes to means of communication, it really is dependant upon the target audience. He felt that visual communication was dramatically critical, and that most times this form of communication was left up to the advertisers. He conveyed that oral communication as well as written, are used mostly in teaching. Althoug! h they are used to explain, justify and clarify, thus being a vital part of the Animal Science discipline. Skaar did express that electronic communication was no less important than the rest, and it was becoming a bigger part in the industry. I agree with Dr. Skaar’s views on these areas of communication, and I feel that as technology evolves, a bigger emphasis will be placed upon

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