West Jet Strategy 1. WestJet competes in the air travel market segment with a focus of providing low cost flights to the common traveler, such as friends and relatives. An order qualifier would be the timeliness of the flights. WestJet has achieved the best on-time arrival performance in its market segment which it is able to pass on to customer. As delays will often frustrate travellers, this can make WestJet that traveller’s top choice.
They offer their clients cost saving solutions to overseas flights as well as time and money as they offer a choice of best value flight fares and routings suited to the client’s itinerary. | National agencies description and Organisation example: | National business travel agents operate from one country, but they have braches in other countries as well. For example Flight centre is a national agency that is an Australian retail travel company, but they have many branches in the UK and target small and medium enterprises. They try to meet the needs of business travellers as well as leisure
Travellers often use criteria such as non-stop service, time of day and flight frequency when selecting an airline. We continuously strive to design a network that meets the needs of our guests and provides affordable air travel that stimulates demand. We continue to add non-stop routes to our network to increase the travel convenience for our guests. For markets without non-stop service and to supplement non-stop routes, we provide through flights or connection services for our guests. To maximize aircraft utilization, we look for opportunities to operate our fleet in off-peak times when the aircraft would otherwise be idle, to serve markets that may not be as time sensitive or may be better served by evening flights.
These methods have increased because it helps the business to reduce their expenses and watch their budget more carefully. This links in again with following trends of technological advances. Business travellers will look for budget airline alternatives, and may fly economy instead of business. Because of this, there are more flight and accomondation providers in competition to give their customers the lowest price possible so as they get value for their money. Businesses such as EasyJet and Ryanair have benefit from this.
This will achieve the goals of the company by increasing occupancy rates and business travellers. The constraints placed on the company will be achieved. Return on Investment is greater than 15% and operating profit % of revenue will be greater than 11%. GR has a good reputation and skilled management team which will make this a smooth transition. The current locations are great to make this move as they reside by the airport and will target the business travellers.
Using a holistic marketing approach would benefit Classic Airlines tremendously. An organizations success is dependent on different departments within the company, its customers, products, and communication. The holistic marketing concept would be beneficial to Classic Airlines. The holistic marketing approach uses the interdependencies between various aspects of the company and society. If the CEO and Chief Financial Officer (CFO) would use the holistic marketing approach the airline would benefit with the change.
Leveraging WestJet's fun and friendly image and commitment to a great guest experience, this company is rated highest in guest satisfaction and loyalty among the most used tour operators in Canada. Offering a great flight schedule and a wide variety of hotel and resort options, WestJet Vacations is dedicated to making your travel experience fun and memorable from the moment you book to the moment you return home. "Familiarity, quality and consideration are the foundations of a strong and profitable brand” as explained by Richard Cooper. The survey was conducted across Canada in June and July 2012. WestJet Vacations scored higher than the other vacation companies for overall satisfaction, likelihood to recommend and customer service.
The first location in Miami preformed above recent expectations even in a market where the average consumer is more price conscious (Sutherland). This expansion and success in America can help Earls Richmond by giving the foreign consumer a brand they can identify and trust. Being located inside the Lansdowne mall can be a blessing for Earls. Lansdowne sky train station is located around 600 meters away from Earls Richmond and provides one of the main staples of public transportation for Richmond. Being so close to the skytrain station allows Earls to have a competitive advantage over some of the other restaurants in the area.
J.P.M.C promotes the awards they have won through the years to bring in other companies, or stockholders, clientel. Some awards the firm has received are as followed: Top 10 Best Places to Launch a Career by Business Week, Best Investor Services by Waters Magazine, Best Global Custodian by Asian Investor, Best Liquidity Solution Provider by the Asset, Most Admired Companies by FORTUNE magazine, Most Respected Companies by Barron's magazine, Top 50 Companies for Diversity, Diversity Inc magazine. Due to the high amount of respect the company is given, it allows them to “sell” themselves to other stockholders, consumers for small business and commercial banking and other asset management
The gross profit margin was 82.08%, partially imparted by the Hive Dance Club’s ability to manage the reduction of costs. The pro forma provides a significant benefit to any business owner because it supports the growth of the business as well as enhances the ability for the entrepreneur to make the correct decisions for the business. Regarding the raising of capital, the most significant sources are personal funding, private investors, and friends and family. The pro forma also reduces the stress that investors place on the entrepreneur and is something that small business owners should not neglect to develop. The pro forma can help the company to remain viable as well as ensure it with thrive and achieve future