It shows the four different shades that the mascara is available in on the side to try to get the target audience attention. Cover Girl is known for their bold advertising using beautiful women with flawless faces. On this particular ad the advertiser choose Rihanna as a model because she is young beautiful and adds sex appeal plus she’s very popular in the music business right now. In this ad, Cover Girl claims that this product will lift up your eyes and give you 4 time’s brighter eyes. Exact Eyelight has a reflecting metallic and a hint of tint that turns out your blue, brown, hazel, and green eyes in the blink of an eye.
Burberry does a great job in using this need for attention in their ad. By not only using Rosie yet again to create a goddess of a woman who stands out but also at the bottom of the ad the words “The new fragrance for women” are written. These word draw in the woman consumer because what she has at home is out of date this new perfume will make her “hip”. Kallie a high schooler says that she would buy it just because it is advertised by Rosie. Burberry fills in the the need for attention by offering this product which will help you to
Since the husband supplies money, Norton believes women view shopping as not another responsibility, but as an opportunity for subversion. Retail therapy is a housewife’s favorite pastime. Among other women they socialize freely. Whilet hey also spend time and money striving to duplicate the allusions associated with American culture. The housewife passes these tendencies on to her daughter and the tradition continues.
(p. 80) Young women really loved the bobbed hairstyle. One fashion magazine predicted that the bobbed hairstyle would not last very long, but it did and they were forced to show more bobbed hairstyles in their magazine. The cosmetic industry made lots of money as well because of all of the products they were pushing to women. By 1929, some 2,500 different perfume brands were created along with 1,500 face creams. (p. 80).
But the REVLON advertisement clearly conveys why their make- up collection is best. In this ad the diction used appeals to more females. The advertiser used celebrity endorsement to persuade one to purchase their product. Susan Sarandon is a well-known actress. The close up on Susan Sarandon’s face is used to show how beautiful she is because she uses REVLON.
Lately she has begun feeling stressed out and depressed in her life. She feels as if everything is going in the wrong direction. Emily has a husband who verbally, emotionally and physically abuses her. She loves him so much but she is getting sick to the point she feels that life means nothing to her. She has come into my office seek help so that she can take control of her life.
It utilizes many eye-grabbing techniques, such as the mirror image and black and white coloring, which is infrequently seen in other advertisements in magazines. It is also clear that the creators of this ad knew the audience well by featuring a young woman in great shape, appealing to their value of physical activity. The careful selection of words and detail to the clothing itself also contributed to the persuasive impact of this image. With the use of all of its implicit arguments, it definitely effectively conveyed its message that the consumers of this clothing line will enjoy their physical activity without
They describe the many jobs that are considered feminine such as secretarial, waitressing, and stewardess trades. Within these “feminine” jobs comes certain requirements for women such as, smiling, being friendly, and overly joyous. These type of behaviors are almost expected to be fulfilled without any questions since society has already pegged women as “emotion” laborers. This type of emotion is called “shadow labor” which can be described as the emotional work of enhancing the status and well-being of others (Hochschild 167). Women are expected to put on a motherly overtone while working; they are required to laugh at the jokes of the customers and are expected to go above and beyond their traditional expectations.
While flipping through a magazine one day, Massie sees a Opportunity being a Be Pretty Cosmetics salesgirl. If she becomes one of the top sellers, she can get a purple streak, which entitles her to get anything that she, wants with no wait. The next day, she goes to the Be Pretty headquarters in New York City and picks up her starter kit. Convinced that making over LBRs and becoming a top-seller will be easy, Massie begins to envision herself with the purple streak and what she will get with it. After learning that making over LBRs is harder than she thought, Massie uses a negative sales tactic to get customer attention by telling them
Many of the people listed by the saleslady were and are professional models, whom are idealized by the general public. The term self-fulfilling prophesies comes to mind when one begins to view this saleslady and her actions. Clearly the social construction of reality for this saleslady is that one must be like those seen on TV or bill boards. When one is told one is something long enough, one becomes that which is told that is the self-fulfilling prophesies. Examples of this happening are clearly stated when the saleslady states “many women working in highly paid fashion-related jobs could lose their position if they didn’t keep a strict diet”.