They also expect a professional level of service. Choose a product that might be sold to customers. Conduct some research to establish what customer expectations are in terms of quality, time and cost specifications. How would you market the product to the customer taking these expectations into account? Activity 2.2.docx Detail the methods and procedures that might be used by an organisation to communicate with customers to identify and agree on product/ service specifications.
Balanced Scorecard Organizations and upper-management often use a Strengths, Weaknesses, Opportunities, Threats, and Trends (SWOTT) analysis model to concentrate on the company’s competitive advantages, their possibilities, evaluate how to improve susceptibilities, and avoid coercion. Organizations depend on SWOTT analysis to remain successful in their industries. For a business to be successful and sustain their performance, the entity is obligated by their external environment to generate strategic objectives and constantly evaluate its vision and mission. Organizations must reflect on their mission and vision frequently to assess each for validity, consistency, and making sure the objectives are components useful to the desired vision. Businesses require a tool to measure the execution of objectives.
“Quality is the characteristics of a product, system, service or process that meet the requirements of customers and interested parties”. Herein lies the key, in the work requirements. If we don’t understand the requirements of our customers, how can we provide a quality product? Not all customers will clearly state
What is the relationship between differentiation and positioning of products or services? Is the repositioning of the product in the simulation as you had expected it to be? Explain why or why not. Customizing options are extremely important to existing and potential consumers. For Thorr’s optimal marketing, they would also include lifestyle image, service offerings, quality engineering, and price.
* What are the distinguishing elements of a customer-driven quality requirement? What elements are unique to a customer-driven quality requirement? Why is interfacing between the provider and the customer so critical in the successful implementation in customer-driven quality requirements? * How does one evaluate the characteristics of a quality tangible product? How important would reliability and dependability factor into your evaluation?
These needs may be in a form of complaints, suggestions, and criticisms. Ideas can be generated by analyzing these needs. 2. Direct input from technical and marketing – the technical and marketing personnel are more in touch with actual customers (Crawford and DeBenedetto). They may have ideas that have already been developed due to their level of understanding what the customer wants.
The need discovery step is a very important part of the plan where the sales person discovers the needs of the customer and selects the product that best fits their needs. After the salesperson establishes what the needs are of the customer and determines what product is the salesperson is ready to give the presentation. After the presentation the customer may be reluctant to buy and this is where a salesperson needs to be skilled
Having suppliers provide us with a written schedule that details their quality control process would give us a better understanding of the importance they place in this phase. How would they monitor meeting our specifications and expectations? Also, if there is a product failure, how fast will the turnaround be before an acceptable replacement can be delivered fully operational? The amount of inventory on hand that the suppler has or will have in order to meet our demand also demands our attention. What type of inventory control system does the supplier use?
Summarise what steps you will have to take to market your business. Marketing is the management process which identifies customer needs, anticipates their future needs and then goes about satisfying them profitably. Also marketing is really about getting the right product to the right people at the right price at the right time. This is important to my business because it is essential for me to get my marketing right. As a business having a right product means having something which will sell also having a competitive price for a product meaning not an overpriced
1.0 Introduction: IBM can develop a portfolio of relationship strategies to meet the needs of these diverse customers group by first, gathering relevant information needed to maintain communication, then utilizing varies communication method to follow up on these group. This would enable IBM to encourage customer feedback to create new idea and maintain long-term relationship There are many strategies for IBM to undertake in order to improve their customer relationship. Firstly, IBM should consider obtaining the right customer that has wants and needs that IBM can provided for by crafting the right value proposition for the value and services, and suggest the best processes fit for each possible customers. Secondly, IBM should considering