c. Environmental Impact - Part of Ikea’s environmental considerations is making their mugs lead and cadmium free. Also they chose lighter colors because not only does it cut costs but its environmentally friendly. d. Customer Contribution - Customers contribute to the low prices at Ikea by selecting and collecting the products form the self-serve area, taking them home, and using the instructions enclosed to assemble them. 2. Describe IKEA’s process for developing a new product.
They have a good variety of products to shop for. Wal-Mart has many competitors, but one of the strengths that the company has the ability to lower the prices for their customers need. Wal-Mart can be consider a unique store because of one special strategy that they have. The strategy consists of comparing the prices of the other stores, if the other store has an ad of a lower price than Wal-Mart, then they will give it to them to the same price. Many costumers is one of the plus that they give to Wal-Mart because this means that they don’t have to go store by store catching all the specials that they have.
“WALMART’S SUSTAINABILITY STRATEGY” Wal-Mart developed a new sustainability strategy to deal with the environmental issues the company caused. The strategy based on the efforts to develop and implement goals of zero waste, selling sustainable products and using 100 percent renewable energy. With this strategy the company not only aimed to resolve the problem of paying fines to state and federal regulators for its environmental damage but also change its bad reputation among customers. The company also realized its sustainability strategy creates cost advantages and this should turn out an opportunity to maintain its lower price strategy. Customers’ reactions to Wal-Mart’s new sustainability strategy showed that low or middle class consumers’ expectations are not limited to purchase only low price products; they are also willing to buy green, sustainable ones when they find them in affordable prices.
Unsurprisingly, many companies have found themselves in that position. Environmental organizations such as Greenpeace have staged protests where they found companies using illegally sourced timber from protected forests. Going green will improve your businesses public image and set a positive example for employees, as well as boost morale and company loyalty. The third reason is your company will allow them to have lower operating costs. Improving efficiency and lowering costs can save hundreds if not thousands of dollars per year.
Wow! It is found to be that there is an original proposed idea delivered up being referred to as "the bag tax" which I'm enthusiastic for it on these conditions. To offer, this'll also cause people to start using reusable bags which, therefore, they don't have to pay the extra fee for a new bag. The bag tax so far has shown success and approval of it as well in the countries it's being used in. It is also placed so bag usage goes down which is huge.
| To sell the finest clothes and accessories throughout the UK. | anyone | Split into categories by gender and age and then the sort of thing you wanted to buy e.g. bags, coats/jackets. | Ebay | http://www.ebay.co.uk | | To allow people to buy things they want and also to sell things people no longer want. | To sell second-hand things that you do not want and to save yourself some green by buying stuff brand new for sometimes 20% of the market price.
(Points : 5) Relationship marketing strives at “building enduring relationships with people and organizations in order to earn and retain their businesses” (Kotler & Keller 2009, Pg. 20). Relationship marketing delivers many benefits to the business as it allows you to reduce marketing expenses, build referrals, and grow the company’s business aligned with the clients’ needs. “The ultimate outcome of relationship marketing is a marketing network consisting of the company and its supporting stakeholders, customers, employees, suppliers, distributors, retailers, ad agencies, etc with who it can build mutually profitable business relationships” (Kotler & Keller 2009, Pg. 22).
So why is organic food getting ever more popular? By just putting a label on food saying it’s healthier and safer than regular food would be enough to get people to buy it. Also with all the more and more places opening like Whole Foods Market, Central Market and Fresh Market attract people from everywhere. If consumers believe its better for them and it makes them healthier and maybe even live longer, people would buy it no matter if its more expensive than lets say Wal-Mart or Sam’s Club. Others buy organic foods over conventional because they believe it’s helping the environment or they don’t want to support the practices of agribusiness (Jackson).
Fair trade is set in place to make sure the global economy is serving the people. A benefit to being socially responsible is how the public sees you. Most consumers prefer to buy from ethical businesses. Although they need your products, competition allows them to pick in their favor. Not only does being socially responsible give you a better public image, it also will give you better and more media coverage.
And with these savings, Wa-lmart better serves its customers by providing lower prices on the goods and services people need. And when these economies of scale are applied to green technologies, the impact on customers is even greater as Wal-mart can have a hand in lowering the prices of environmentally friendly products for everyone. Wal-mart had involve in both store-based retailing and non-store base retailing, as for store-based