The Peak-End Experiment Analysis

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The Peak-End Experiment Analysis Abstract The Peak-End rule is a heuristic involving trial and error and judge whether or not people survive the same event in the future. If an event has a negative outcome the overall event can be classified as a negative event. But on the contrary if it has a positive ending the whole event could be classified as having a positive effect. A present day experiment was conducted in Psychology lab 1200 on Douglas students testing the peak-end rule. The participants 10 males and 25 women were handed a vignette and had to answer the questions on a scale from 1-9. The data was collected and averaged to determine the overall desirable quotient. The results validated the existence of the Peak-End rule. Then the results were used to establish the total happiness. It was later hypothesized that participant results indicated that a happy life that ends at 30-years will be rated as more happy than a happy life that ends at 35-years in which the last 5 years of life is less intensely happy.

Introduction
The Peak-End rule is a heuristic involving trial and error and judge how people feel during the peak of an event and the end result ignoring what happens in between which is called the duration neglect. Previous research done supports the claim of the Peak-end rule. The research conducted by Ed Diener, Derrick Wirtz, and Shigeiro Oishi replicated the idea of the Peak-End rule and the results concluded that people perceive a life to be positive if it ends on a high note (Diener, Wirtz & Oishi 2001). In three studies, we explored how the ending of a life influences the perceived desirability of that life. We
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