Sling Media Product Analysis I. Executive Summary As the innovator of media “placeshifting” technology, Sling Media is enjoying rapid success with its Slingbox family of products. As competitors enter the market and attempt to capture potential consumers in Slingbox target segments, Sling Media is faced with the challenge of increasing its market penetration and reaching all target consumers in an effort to continue its success and keep competitors lagging behind. II. Background Sling Media was founded in 2004 by Blake and Jason Krikorian, together with Bhupen Shah.
So the question I want to ask is can private broadcasters afford to change? If private broadcasters are continually forced to compete with other broadcasters- such as the situation with CBC and the free digital streaming music service- how can they afford to change? How can they afford to compete with a government funded broadcaster? They need viewers so they play what will get them ratings. In order to implement there required Canadian program, low cost new is often the result If what people want to watch is foreign television and if it is cheaper to program foreign TV then the chance to make more revenue is higher.
If yes, what implication does this type of competition have for Nederland’s business? I do believe that Nederland Concerts competes with; TV, movies, cd’s, DVD’s, streaming video’s, and sports events because of many reasons. Timing for one, I never have time to or the money to go to a concert; watching TV, DVD’s or streaming videos is a lot cheaper and economical for me and many other Americans who are on budgets. Purchasing the DVD and being able to watch it when it is convenient for me and easier that going to a concert. Nederland Concerts also competes with sports events, an American past time.
It also shows how other competitors try to compete in price and coverage of phones to make a sell and other services, which they are in competition with. Threat to Verizon is their competitors and the services, which they might provide. Another threat to Verizon is satellite must cellphones companies are offering great satellite with the company providers. They are trying to beat the local cable companies in their price and shows, which they may obtain on TV. Opportunities with Verizon are people, which are in school and have a second job they would work around their schedule.
Without satellite technology, television would not be available for people in very remote areas of Australia. It was also responsible for public phones. This new technology helps bridge Australia’s geographical issues and bring us closer to other countries. The Australian public was now available to make phone calls to the other side of the country and watch foreign television shows on TV. Satellite technology also benefitted advertising and marketing.
Price for the product • The product is a marketing communication vehicle. It carries information and persuasion yes, and it delivers an audience (w/profile) to customers/advertisers First 3 bullets are not strategic dimensions, they are outcomes of strategic decisions What is the significance of the problem to the subject? • Click-through (CTR) business model is gaining popularity over MedNet’s impression model (CPM). • MedNet’s Ads - Clients are concerned about the value generated for the money spent. • Competitors like Marvel are wooing customers with low cost per click-through • Condition-specific websites like cholesterol.com has a better chance of converting a visitor to a customer.
Mass media uses these technologies on a daily bases for a number of functions. Today radio reaches mass and diverse audiences. Radio is not just reserved for radio players or car speakers. Many people use the music app Pandora which allows listeners to personalize their radio station according to their taste in music This music app, Pandora was invented by Time Westergren. Listeners vote on songs by tapping the thumbs up or thumbs down to signal wheteher they dislike or like a song.
A great example of this would be the cable company providing cable television and a substitute to the cable company would be the satellite dish, and depending on where you live would provide the same quality and at a lower cost. Monopolies fear substitute companies because of the market share they take away, in recent years monopolies have tried to improve their image threw customer service. It is far more difficult for many sellers to charge a higher price than its competition because it would be trouble-free for buyers to obtain from other sellers instead. This results in a problem for the smaller companies trying to make a move into the bigger
This has a great effect on everyday life because of | | |the things like the internet. TV stations, radio stations, and newspapers can hire someone| | |to come up with different forms of the story for several media outlets. Instead of the | | |radio stations, TV stations, newspapers, and news sites online generating the stories | | |independently about the subject. Then a media corporation having the convergence model has| | |fewer people employed to produce many different forms of the story even though they are | | |the same. This has also affected the local media like radio stations, TV stations, and | | |newspaper.
Student Athlete Compensation It is a very controversial topic as to whether student athletes should or should not be paid to participate in college sports. There are multiple reasons that support both sides of this issue and the debate on the subject continues in various circles. Many individuals feel that the economic impact these athletes have on their schools is such that the athletes themselves should receive payment for the revenue they help to create (Henderson). Others feel that although they are generating income, they are compensated for their efforts in other ways (Gosselin). Still others state that only a small percentage of these colleges and universities make a profit from their athletic programs, most actually lose money (Bienen).