The Hershey Chocolate Company Case Analysis

2144 Words9 Pages
THE HERSHEY CHOCOLATE COMPANY CASE ANALYSIS -Executive Summary -The Hershey Company, the largest chocolate company in North America is here to provide the world with the finest in chocolate products at reasonable, affordable prices. -Hershey has a standing interest in the health of the public and is expanding it products into markets of health foods and other markets of more health conscious products. The Hershey Company is an American based company with a world perspective toward the future of humanity by creating jobs, and helping the wheels of the economy to start moving again. -Existing mission, objectives, and strategies -Existing Mission Statement- “Brining sweet moments of Hershey happiness to the world every day.” (David Case 20) -Objectives- To provide the world with the confection of quality chocolate. - To help underprivileged children get a leg up in life with the utilization of the Milton Hershey school that has been in operation for over 100 years and is still in operation today. - To expand chocolate into healthier markets with healthy food. - Strategies- With seasonal sales for example, Valentines Day and Halloween only accounting for 10 percent of Hershey’s yearly income, it is necessary as Hershey is doing to explore other main stream avenues in which to use chocolate. With an aggressive marketing strategy toward the use of chocolate in Granola and other snack bars Hershey’s is expanding its base into other avenues then just typical Hershey kisses, chocolate bars and sweet and savory desserts. With the Hershey company chocolate is more than just a candy company, it’s a company that provides chocolate to be used in food products which account for a lot of the trade in the world economy. If you go into any convenient store in your local neighborhood Ill bet if you think about it, most of

More about The Hershey Chocolate Company Case Analysis

Open Document