The Halo Effect

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Running head: halo effect. The halo effect, attractiveness verses unattractiveness. 100600825 Department of Psychology, RHUL Introduction to Research Methods, PS1012. December, 2008 The halo effect, attractiveness verses unattractiveness. Abstract The aim of the report is to find out if the tests conducted would support the halo effect theory. The hypotheses were testing whether attractive photos would be chosen more frequently for positive scenarios over the unattractive photos and if so how confident were the participants with their answers. A total number of 41 participants of both male and female took part in the experiment; their task was to complete a questionnaire which consisted of four scenarios for different pictures. The participants were asked to choose what photo they thought corresponded with the scenarios and then rating their confidence in their choice. The tests used to gather this data was the chi-square fitness of good and Willcoxon. The results for each hypothesis rejected the null hypotheses. Introduction There has been a lot of evidence that many people believe that males and females who are thought of as being attractive are generally more sociable, balanced, and more successful. This belief has become known as the Halo effect; the inclination for one exceptional trait to unjustifiably influence an overall impression. This idea was first supported by Edward L. Thorndike in 1920 in a psychology study. In the study he asked commanding officers to rate their soldiers, he found that the officers tended to rate the more attractive soldiers with positive traits more than negative traits; and in 1946 Asch suggested that attractiveness is a central trait, so we assume that all of their other traits are just as desirable as their attractiveness. In (1972) Dion, Berscheid and Walster published a study titled “What is beautiful is

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