Assignment 1 – Competitive Analysis of the Grocery Industry Rebecca Lenz Alice Richmond BUS 490 – Business Policy October 27, 2011 Competitive Analysis of the Grocery Industry Porters Five-Forces Model of competitive analysis is a widely used approach for developing strategies in many industries (David, 2009). Everyday millions of Americans and citizens of other countries nourish their bodies with food that is purchased at one store or another. By using Porters Five-Forces Model, a clear and concise competitive analysis can be done for an industry that is sure to be around forever. The grocery industry consists of many different competitors like Publix, Winn Dixie, Wal-Mart, Costco, and BJ’s just to name a few. When a consumer sets out to fill their cabinets with their everyday necessities the owner and operator of these grocery stores needs to take into consideration the wants, needs and desires of their shoppers, how to pull them in and how to keep them.
It notes that it is the world’s largest manufacturer, distributor, and marketer of concentrates and syrups to produce nonalcoholic beverages. In its segment supporting note to the financial statements, however, it does not provide a breakdown of beverage drinks into soft drinks and noncarbonated beverages. Rather segments are defined based on the following geographic areas: the Eurasia & Africa, Europe, Latin America, North America, Pacific, Bottling Investments, and Corporate. PepsiCo views itself as a leading global snack and beverage company. It manufactures manufacture or use contract manufacturers, market and sell a variety of salty, convenient, sweet and grain-based snacks, carbonated and non-carbonated beverages, and foods.
Fast Food Nation Rhetoric (Logos, Pathos, Ethos) The fast food industry is a big part of millions of Americans lives and everyone has had fast food before. Fast Food Nation: The Dark Side of the All-American Meal is written by Eric Schlosser. Schlosser creates an argument of how the fast food industry influences everything and how they are big and bad. He uses 3 tenets of rhetoric: Logos, Pathos and Ethos. The first tenet is Logos.
Sainsbury’s is a national business with a market share of 16.8% and at the end of 2012, Sainsbury’s had 583 supermarkets and 523 convenient stores. Sainsbury’s stores were located in London and south-east England but expanded to the midlands and since then which was 1945, this gave Sainsbury’s national reach. Business Sector Sainsbury’s is in the Secondary and Tertiary Sector as they sell food and have their own farm as well as providing services like banking, insurance, energy and fuel. Purpose of Sainsbury’s and their goals Sainsbury’s want to be the most trusted retailer where people
The Final Recommendation is for Phillips to pursue the trade shows even though it comes with a huge risk. Situation Analysis With the Seafood Industry being valued as a 14 Billion Dollar industry there is no wonder why a company like Phillip’s Food Inc. has grown into a successfully profiting business. Phillips Food is one of the biggest companies in its industry and has expanded its expertise of seafood in many selling markets. Cherry Stockworth Vice President Marketing and Ron Birch Product Manager are at the forefront of expanding the company. This company runs a host of their very own seafood restaurant chains while also selling their product to retailers to be stocked in grocery stores.
All of the flavors remaining were fruit flavored. Of all the fruit flavors, forty linear feet was taken up, or 19% of all of the space. Another way to organize this large space is exactly how this grocery store organized it, by brands. I have already mentioned the ruling brands in the soda industry, Pepsi, Coca Cola, Dr. Pepper, and then the cheaper “off-brands”. Coca Cola takes up the greatest amount of space, being the most successful in the soda industry.
The business objective is to maximize profits by offering the best quality products selections at competitive prices around. Kathy Kulder was the vice-president of Marketing for a large defense contractor. From her traveling constantly and the pressures of her job, Kathy looked for other opportunities. Relieving her stress, she began cooking gourmet foods. While doing that, she realizes there was an opportunity to open an upscale food shop in La Jolla.
Module 2 – Case Assignment Case: Organizational Diagnosis Issues Faced by Whole Foods Market Tuesday December 18, 2012 Whole Foods Market General Background Whole Foods Market is one of the biggest retailers of organic and perishable foods. The company has 311 operating food stores in United States, Canada and United Kingdom. Whole Foods Market covers a complete organic food range such as poultry, meat, seafood, grocery and bakery products along with offering tea, coffee, vitamins and other sorts of organic body care products. The success structure of Whole Foods Market depends upon six important dimensions and these are the socio-cultural, economic, global, demographic and technological dimensions. In order to investigate various aspects of and issues faced by Whole Foods Market we can conduct an organization diagnosis of the entire company.
A.S.A.P food is food that is processed as soon as possible and distributed as soon as possible. These companies compete for costumers daily in many different manners. So the question is why are people lead to the consumption of fast food in the first place? Some typical causes of fast food are the additive taste of the food, the advertising of food, the expense of the food, both parents are working, and longer hours at work. Everyday companies are trying to find new ways to keep customers at their restaurants.
The subject is very simple. What is wrong with society in America today in concerns of our diet? People express the many reasons and causes as to why we eat the way we eat. One-third of Americans are obese. Now days everything is more convienent to us because it seems like there is a McDonald’s on every corner, and a Jack-n-the-Box on every exit.