• A differentiator gains a competitive advantage because it has the ability to satisfy customers’ needs in a way that its competitors cannot, which allows it to charge a premium price for its product. • Premium prices → increased revenue → superior profitability • A differentiator invests its resources to gain a competitive advantage from superior innovation, excellent quality, and responsiveness to customer needs • A product’s appeal to customers’ psychological desires is a source of differentiation. ▫ Example? 13 Differentiation • Generally, a differentiator chooses to divide its market into many segments and offer different products in each segment • A differentiated company concentrates on developing distinctive competencies in the functions that provide competitive advantage ▫ These are still expensive! • A differentiator must control its cost structure to ensure the price of its products does not exceed the price customers are willing to pay for them • When differentiation stems from the design or physical features of the product, differentiators are at great risk of being imitated ▫ Example?
Running head: SWOT SWOT Daniel Goodman Cardinal Stritch University Instructor: Walter Wochos MGT 426: Marketing March, 14 2012 One of the components of strategic marketing planning requires the creation of a series of strategic alternatives, or choices of future strategies to pursue, given the company's internal strengths and weaknesses and its external opportunities and threats. The comparison of strengths, weaknesses, opportunities, and threats is normally referred to as a SWOT analysis. Strength: Strength is an inherent capability of the organization which it can use to gain strategic advantage over its competitors. Weakness: A weakness is an inherent limitation or constraint of the organization which creates strategic disadvantage to it. Opportunity: An opportunity is a favorable condition in the organizations environment which enables it to strengthen its position.
Businesses that take a substantial amount of time to make of sell a product will need a higher level of working capital. It is important for businesses to work out the right level of working capital you will need. If the working capital is too high, the business has surplus funds which are not earning a return; and low may indicate that the business is facing financial difficulties. From the scenario, analyze TFC’s cash budget to determine key methods in which the budget may be optimized (e.g., by renegotiating terms and conditions on some of its payables, etc.). If you believe that there is room for improvement, recommend key strategies for TFC to use in order to optimize its cash budget.
The “Five Forces” are external forces that a corporation needs to consider for its business strategy to compete with other in the real world. The “Five Forces” that shape the competition according to Mr. Porter are: 1) Threat of New Entrants, 2) Bargaining Power of Suppliers, 3) Bargaining Power of Buyers, 4) Threat of Substitute Products or Services, and 5) Rivalry Among Existing Competitors. In 2004, Robert Kaplan and David Norton published “Strategy Maps: Converting Intangible Assets into Tangible Outcomes”. Their strategy map provides a systematic way to analyze if the intangible assets are aligned with the critical internal processes. Intangible assets according to Kaplan et al.
Explain a) A. New foreign competitors would take away market share and would decrease corporate profits and stock value. b) B. If strict pollution control requirements are enacted, companies will incur higher cost for implementing new measures to reduce pollution. c) C. A nonunion work force allows a corporation more freedom of movement.
At this point, sales are virtually diminished, pricing is considerably offset from market trends, and the ability to maintain a level of profitability becomes a major challenge. An organization can put forth efforts in the attempt to reverse, or otherwise avoid, the decline stage by a few idealogic strategies, all of which are designed to readapt and conform to newly enhanced demands by the industry and its respective consumers. Most importantly, an organization can empower itself to readapt and act in a proactive manner by analyzing market trends and determining the future scope of a certain type of product or service within a reasnable timeframe prior to the onset of saturation and declination. Perhaps it would be in the best interest of an organization to produce/ provide a product of similar fashion, yet a unique alternative, before actually retiring or discontuing a product. For production to end indefinitely of a specific good, an alternative must be researched, produced, and introduced into the marketplace at the same time to create an equilibrium of market introduction of one product and declination of another.
• Regular prices • Price adaptation • Altered pricing • Fixed pricing Complete Answers here MKT 571 Complete Course 4. A company can learn a great deal by analyzing the degrees of brand loyalty. For example, ________ can show the firm which brands are most competitive with its own. • hard-core loyals • split loyals • shifting loyals • switchers 5. Marketers need to identify the hierarchy of attributes that guide consumer decision making in order to understand different competitive forces and how these various sets get formed.
Big advantages need to be broke down for their financial value and smaller advantages might seem to be more difficult to measure at first, but they will ultimately give the business more financial opportunity in the future. If the assets surpass their cost of accomplishment, the assets should be broke down using capital budgeting and figure out if they will see a good sizable profit compared to the capital that the company must invest in. A company needs to arrive with information systems plans that satisfy the business plan and approach, and correspond with their existing information technologies. Using scoring models and portfolios breakdown can both be used to help evaluate information systems
1 28/09/2012 Industry Analysis Threat of Substitutes • The threat of substitutes is moderate to high Threat of New Entrants • The threat of new entrants is moderate to high Industry Analysis Rivalry Among Competitors • Rivalry among competitors in this industry is moderate to high, Threat of Buyer Power • The threat of buyer power is moderate to high 2 28/09/2012 Industry Analysis Threat of Supplier Power • The threat of supplier power is moderate to low Industry Analysis Threat of Supplier Power • The threat of supplier power is moderate to low 3 28/09/2012 Problem Statement General (The Real Problem): • Should stress be allowed to thrive in the workplace and how does it affect sound management decision making? Specific (Reasons that Cause the Real Problem): • • Should personal work relations and workplace environment be identified as contributing factors toward work stress? Should the lack of synergy and coordination be identified as contributing factors towards work stress? Should work and personal related pressures be blamed as a contributing factor that lead towards work stress? • Objectives of the Study General: • To
That means it depends on the probability of increased amount of sale which will eventually give the desired return. Moreover if we observe the situation financially the company is taking a huge risk by not only incurring two major investment but also is gambling with the chances of reducing the operating profit as they have decided to decrease the price per service unit. Thus by taking an overall view it can be said that the decision adapted by the management is associated with great deal of risk. Now the actual risk in the decision making should be evaluated by analyzing the