The Effects of Technological Change on Contemporary Media Practices

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THE EFFECTS OF TECHNOLOGICAL CHANGE ON CONTEMPORARY MEDIA PRACTICES Name Instructor’s name Course Date There have been various debates about the relationship between media practices and technological change, such as the ‘democratisation’ of the media process. This paper will analyze the effects of technological change on contemporary media practices, as well as the subsequent effects of these changes on society. Media futures will most probably be affected by technological change. These changes in technology tend to put new demands and pressures on contemporary media communications and on new studies to denote the types of media that can be assessed immediately on demand anytime, from any location, on digital devices. This is also refereed to as new media. New media can be described as cultural objects that make use of digital computer technology for the exhibition and distribution of media content. The main distinction between traditional media and new media is the ability to digitize the media content into small bits. New media is not inclusive of TV programs, feature films and paper based publications like magazines and books. New media is a broad term that includes the amalgamation of traditional media (like film, music, images, spoken and written words) with the interactive power of computer and communications technology, computer-enabled consumer devices and most importantly the internet. (Zorn, T. E. 2002, retrieved from http://s3.amazonaws.com/edmodo/nsted/lecture_2_what_is_new_media_art_part_1.pdf). "New media holds out a possibility of on-demand access to content any time, anywhere, on any digital device, as well as interactive user feedback, creative participation and community formation around the media content. What distinguishes New media from traditional media is not the digitizing of media content into bits, but the
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