Liberty University Final Group Paper BUSI520 –B21 Jeffrey Wietholter, Nathaniel Martin, Richard Oros, John Rafoss, Kevin Staples March 7, 2012 Executive Summary Keurig is today’s fastest growing home and business single cup coffee maker. Their invention of the single K-Cup coffee roasting product has revolutionized the coffee industry. Keurig today is a subsidiary of Green Mountain Coffee Roasters (GMCR). GMCR prides itself on producing premium all natural coffee beans and is now providing the coffee for Keurig’s K-Cups. Written below is an integrated marketing analysis of Keurig’s current business.
My only loss was in ice. On day two, the weather forecast was overcast, with a temperature of 93 degrees, so I raised the price of the lemonade to $0.20 per cup. I bought 20 cups of sugar and 250 ice cubes. I sold 48 cups of lemonade to 50 potential customers. My customer satisfaction rate was at 100% and my popularity grew from 4% to 8%.
The customers can be classified into two kinds: the long-standing customers like residents and faculties, and temporary customers like students and visitors. In September 2009, Tim Hortons will open up its first store in the West Mall Complex (WMX) of SFU, replacing Raven's Cafe and Chartwells. Tim Hortons is a fast-serve coffee franchise that serves coffee, espresso products, cold beverages, sweets such as donuts, and breakfast, lunch and dinner meals. The company’s quality products, combined with a strong reputation for service and reliability, allow them to attract and maintain a large and loyal customer base nationwide. Although Tim Hortons and Renaissance Coffee operate in different segments of the coffee market, and differ strongly from atmosphere and business structure, to product quality and product pricing, Renaissance's sales level may still be strongly affected by this opening.
KRAFT FOODS COFFEE PODS PAPER ID: 001708049 I. Situation Analysis Over the course of a hundred years, Kraft foods has evolved from a cheese manufacturer into a multi-billion dollar food and beverage company, including fifty $100-million brands and five $1-billion brands, established in over 155 countries around the world. Their five operation objectives include: building superior brand value, enhancing product demand, aligning product portfolios with consumer trends, increasing international business, and building savings for reinvestment in brand building. Kraft Foods has a strong brand portfolio, an effective distribution network, and a reputation for developing original new products. One of these innovative new products is the Single Serve Coffee Pod (SSP), a machine that can brew one cup of coffee at a time.
Starbucks provides a variety of coffees and es pres s os as well as fres h food items including pas tries , s andwiches , s alads , and other items . Additionally, it s ells branded bottled co ffees and ice cream. Starbucks als o owns s everal brands including Seattle’s Bes t Coffee and Tazo tea. Starbucks Corporation was given a weighting of 20% becaus e of its brand image and appeal to its target market. Starbucks offers a s imilar fres h ingredien t environment and values its employees highly.
Ceje Davis American Intercontinental University Unit 5 Individual Project MKTG 205 – Principles of Marketing 12/14/2014 Abstract Starbucks Incorporated has become a regular from the coffee shop to your own home, and even across the world. The company wide marketing as worked for the last 30 years and will continue to grow as coffee becomes more popular around the world. Starbucks Incorporated Introduction Starbucks is an international coffeehouse franchise company headquartered in Seattle, Washington. It is the world’s largest coffeehouse and coffee chain with 11,500 stores in the United States, and more than 20,000 stores worldwide in 55 countries. Starbucks locations serve hot and cold beverages, whole-bean coffee, micro- ground instant coffee, full leaf teas, pastries, and snacks.
Offer a coffee card to the customers that give repeat business, for every 10 cups of coffee that they purchase they will get one on the house. There should be a survey asking the customers that have been so loyal what things that they think should change and what things they think should stay the same. This would give the Café a better understanding on what its customers want to make the right decisions on the changes that need to be made to bring the Café up-to-date. Supplier power: The Café has been most likely using the same suppliers for all of the years that they have been in business and they have probably built a good working knowledge of their supplier’s costs and methods. The café needs to go out and look for other suppliers as this will give them a better understanding and they might be able to find their products at a better price.
Despite this intense competition Starbucks is estimating that by 2005 would own approximately 20.5% of the US retail coffee market (Exhibit 6 in Case Study). Crucial to the Starbucks’ success are its employees or partners; the company’s value proposition revolves around 3 axes and this is one of them. Quality of coffee and nice atmosphere are the other 2 components. Partners connect to the level of service and “customer intimacy. It is important to note that the employee
CoffeeTime Research and Decision Making CoffeeTime is an organization specializing in acquiring and roasting some of the most exquisite coffee beans. These coffee beans are sold and blended to create coffee beverages bought in coffee bars in North America and Europe. CoffeeTime can be described by the customers as, “…a great place to hang out” (University of Phoenix [UOP], 2002). “For millions of American and Europeans, CoffeeTime stands for the celebration of coffee. Mocha Italia in the morning.
Pilgrims of Islam spread the coffee throughout the Middle East and by the end of the 15th century; coffeehouses had replaced mosques as favored meeting places. With the spread of Ethiopian from Africa, to the Middle East, India, Europe, and the Americas, make it one of the most popular blends of coffee in the world. Even great coffee business like Maxwell House and Folgers "lust" for this type of bend of coffee. How is Coffee so important? Like many other countries in Africa and the Third World, Ethiopia relies greatly on the trade of primary goods.