The company has historically received plenty of criticism regarding its treatment of employees, suppliers, and economic impacts on communities. Feminists, activists, and labor union leaders have all voiced their beliefs that Wal-Mart has engaged in misconduct in order to provide low prices. However, Wal-Mart has been turning over a new leaf. New emphases on diversity, charitable giving, and sustainability have contributed to Wal-Mart’s new image. Walmart has taken sustainability policy for being a greener company to address its environmental stakeholders.
These days people have been very caught up in how societies disposal of fuels and waste products have effected the environment. This has led to certain products of our manufacturers to be examined and looked at for change. Kim Jeffery is the president and CEO of Nestle Waters North American Inc. He and others within the bottled water industry are feeling pressure from critics accusing bottled water plastics adding too much bulk to landfills, and a large quantity of energy is being used to transport them. Since Jeffery is a CEO of a water company, the position he takes on this debate is very clear that he is not for a ban on bottled water.
On one hand, you have the CSE reporting their findings that Coca-Cola soda has 30-36 times the standard amount of pesticide residue in their soft drinks, backed up by scientific research. On the other hand, you have Coca-Cola’s own team of scientists that claim that these findings are inaccurate. Which side are you supposed to believe? In cases of false accusations (not suggesting that is what happened in this particular circumstance) and incorrect information and rumors, you really are at a disadvantage in trying to prevent the unseen. However, if Coca-Cola is misrepresenting their data and their soft drinks really do contain these unsafe amounts of pesticide residue, then they could have avoided it by making sure their quality control standards were implemented and following using the global standards as a
2. What challenges does SodaStream face as the disruptor and how should it approach these challenges? As the disruptor, SodaStream faces many challenges including sociocultural, economic and technological factors. Among sociocultural factors, one of the biggest challenges for SodaStream is to overcome customer’s “emotional connection” to their favorite soda brands. Unlike people in Europe, Americans don’t drink as much sparkling water.
In some cases off-label uses often exceed the intended use, which in turn becomes very profitable for the pharmaceutical manufacturer. “In 2004, sales of the drug peaked at $2.7 billion. But that same year Pfizer was found to be urging physicians to prescribe Neurontin for off-label uses, which is illegal. As a result, the company had to pay $430 million in criminal fines and civilian penalties.” (Arellano, 2013). Since it would be beneficial to companies to get approval from the Federal Drug Administration (FDA), companies will conduct research studies on the effects of these other conditions.
Marketing Management & concept design-assignment 2 | Negative Effects of Celebrity Endorsement | Jeneef Joshua V.J-215111077 | | I MBA,2011-2013 | | Celebrity marketing has become a common affair in today’s breakneck competition. There has been a traditional belief that when a celebrity endorses a product or a brand, it tends to perform well in the market. In the next few pages I will be taking you through an analysis of how a celebrity’s endorsement affects a company’s market share and more importantly the negative side of celebrity endorsement. Celebrity endorsement is a key marketing strategy which is now widely adopted by many brands to gain a significant pie of the market. It has become one of the key marketing mix elements.
Ethical Issue at Rostov Company The Rostov Company is a well-recognized beverage corporation that has the possibility to do well in Russia and internationally. However, the company has experienced ethical issues, which led to some stockholders to lose confidence. While the company has engaged in philanthropic contributions to Russian educational and communal programs, they also were the focus of European governments due to large-scale pollution, and Rostov’s slow responses, in 1999. The result was loss of foreign government support. Belgium, for example, prohibited a marketing campaign for Rostov’s new products.
Customs officers are expected to do their job and put a stop to the drug trafficking but the temptation of making some extra money may be extremely strong. Money is the root of all evil and a lot of people are very selfish. For an example, they know the effects drugs have on a society as a whole but if the price is high enough, they may turn their head and allow the drugs to be brought in. Not only is this wrong, it is damaging to everyone. “It is believed that the loss of the drug trafficking industry in Mexico would cause that country’s economy to shrink by over 63 percent” (DrugAbuse.net, (2012), para.
In addition to this, because the cultural gap creates an enormous impact on the inevitability of global marketing operations; therefore, the rest of this assignment will focus on analyzing and identifying that issue by explaining the reason Coca-Cola failed on the international market by a crisis itself in 1999. It also interprets the awareness off the importance of the cultural distance by the way Coca-Cola changed their marketing activities to have been adapted to fit the diverse culture from different countries as restored the Coca-Cola’s prosperity and keep being successful. CULTURAL DISTANCE: HOW IS IT MEASURED AND HOW DOES IT IMPACT ON GLOBAL MARKETING BASED ON A RESEARCH OF THE CRISIS OF THE COCA-COLA COMPANY Cultural distance is probably considered as a well-known term which is
PepsiCo have outperformed Coca Cola by earning annual revenue of $29.2 billion compared to Coke’s annual revenue of $21.9 billion in 2004. (Coca Cola Company, 2005)2. The contributing factors of the fall to second place in 2004 was Coke’s unwillingness to strike a balance between tradition and changes, loss of its objective of placing it’s consumer as first priority has left the company unable to adapt to consumer’s demands on new drinks, from sports drinks, New Age teas to gourmet coffees, that have eaten into the cola king's market share. Being undifferentiated targeting, it had made the company more susceptible to competitive inroads. While PepsiCo have diversified into healthier products and snack food business, Coca Cola have fell in marketing investments (advertising and marketing research) to maintain short term profit.