12 month goals: Increase turnover by 30% by: • Introducing 20 new products including a range of 6 ‘health’ lollies that have added nutrients. KPI- Sales staff to promote the companies products to clients, this includes any new product lines. KPI- assistants who make customers feel welcome, attend to their questions and needs knowledgably and promptly Timeframe- 12 months Build market loyalty by specifically targeting ‘tweens’ as customers by: • designing new packaging specifically designed to have greater appeal to the 7-12 age group. KPI- Sales staff are to target identified groups for increased sales. • introducing a club membership for ‘tweens’ that gives them free gifts for purchases over specific amounts KPI- Sales staff are to include during sales transactions or whilst
My point is, Starbucks must have the atmosphere perfected! She spends roughly eight to ten hours a week there, and I swear that is what keeps her youthful and alive. I also have numerous friends ranging from the ages 19-35 and they too are Starbucks junkies. Starbucks has what it takes to be a stunning business all around. Not only do they prevail in customer service and seem to have the atmosphere perfected to the tee, they continue to create new ideas to bring in revenue.
I think the biggest advantage of the broadway café is that it has been running business over 60years. Therefore I want to address my staff that there are a lot of regular customers in broadway café and the reason why they keep coming our coffee shop because they like our coffee and customer service. Making good coffee, providing high quality of customer service, be confidence about that ourselves and Offering loyalty card or discount card to customer, so they continue to come to our coffee shop. Moreover, advertise local newspaper or social network, so more connect with local community. Making Business Decisions I Michael Porter’s Five Forces Model is a useful tool to aid organizations facing the challenging decision of entering a new industry or industry
Casturn could ask suppliers to send Casturn samples. Casturn design and plant quality engineers then exam samples and qualify suppliers before invite suppliers to enter auction. * Cross-function team should be brought on board to the re-sourcing process from step 1 so that any potential issue could be brought up earlier in the process. This will eliminate
The Broadway Café Cohesion Case Study CIS 500: Information Systems for Decision Making Sharonda Frazier Strayer University December 11, 2011 The Broadway Café Introduction The Broadway Café is a family inherited coffee shop from my grandfather in Beulaville, NC. The café was established in 1952 and at one time, was a lucrative hotspot. The business is known for its uniquely blended coffees, teas and homemade sandwiches, soups and pastries. The café was once a thriving business in this small town, but in recent years the business has suffered a steady decline in sales. My grandfather was an expert at running his business, but he never used a computer.
However young adults between 18 -24 represent 40 % out of 100% of its customers, so they are also potential customers to Starbucks. They go there to meet their friends, or even to do work and use their Wi-fi while they are drinking something from their shop. Therefore the left percentage represent the kids and teenagers. However, to have an accurate result I would have to go on the shop and observe the customers, so I have a better idea of them and therefore I provide a better service for my future
Starbucks long term goal is 15,000 US stores and 30,000 stores globally and to earn a good amount of revenue of 20 to 25% from them. Starbucks has an even “glitzier” goal which takes it beyond its coffee roots and in helping define society’s popular culture menu. Starbucks is considered as the most dynamic retail brand. It has been able to become a “Global Brand Leader” by reinventing the coffee experience. Starbucks gave US the “Café life” which didn’t existed before.
• Compare to international market, North American consume coffee out of home averagely higher than most of the countries. The values Starbucks provides to its customers are: • Starbucks gives customers a central point to relax, read books and meet friends • It became a gathering place for neighbors • Starbucks being as a third place away from home and work for friends circles and co-workers teams • An experience of uplifted, pleasant and diverse for customers to spent time 2. Starbucks market entry strategy were generally joint ventures and licensing agreements. • From Austria to Taiwan, Starbucks connected locally with best possible partners as joint ventures and they set forward basic strategies expectation from its possible partners. Such as financial solvency, knowledge of local market conditions, prior retail experience, and creative ability.
In order for IBM to target this group B customer, IBM needs to come to an agreement with group B so that they can continue their modified re-buy program. However, if group B customers suggest that prices are too high, IBM should communicate with them that there are other customers that are willing to pay for the price for such quality of products and services. Customer Group C: These customers are called Transaction Customer because they seek both quality products and extensive service support and desire for low price. Therefore, they want their financial investment to be as limited as possible. These types of customers are freely switch from one to another supplier.
After almost a year and half, Jerry Baldwin and Gordon Bowker, his former employers, offered to sell to him their Starbucks stores. Schultz took on the challenge and began to raise money to buy them out. He collected $3.8 million. After winning a very close battle with another potential buyer, he went ahead and combined his vision of a coffee shop with that of what was already present in the well known Starbucks stores- and so he kept the name and began the Starbucks Coffee Company that we all know and love today. The journey to success, however, was not without its obstacles.