The Body Shop Case Study

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1. Base-case assumptions 1.1. Contents of base-case assumptions This forecasting is made based on the percentages of sale method and two factors as follows: - The results for the past three years (1999, 2000 and 2001), and - The company’s newly implemented strategy which consists of three principal objectives: “To enhance The Body Shop brand through a focused product strategy and increased investment in stores; to achieve operational efficiencies in our supply chain by reducing product and inventory costs; and to reinforce stakeholder culture”. As a result, the next three years would be likely to experience changes in some accounts including: - Turnover: The sales growth would increase because of no new stores opened and no new product developed. This is because with the focused product strategy, the company would not diversify its products. Instead it would focus on key products. - Cost of sales would decrease gradually thanks to the focused product strategy. The reason is because in the product-focused strategy the equipment and work force are organized around the product or service and it fits high-volume production of a few standard products. Therefore, the company would not need to spend money on development of new products - Operating expenses and restructuring costs would decrease gradually also thanks to the focused product strategy mentioned above. In addition, if the company could obtain operational efficiencies in its supply chain, there would be no more redundant costs in operating expenses and it would not be necessary to pay money for restructuring costs. - Inventories would decrease because the company's strategy is to reduce inventories' costs - Long-term liabilities would decrease because the company would not have to borrow much money from bank as its retained profits would increase thanks to cost cutting of sale, operation and inventory.

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