The Art and Science of Product Placement

1833 Words8 Pages
The Art and Science of Product Placement Howard Smith ENG 122 Candy Henry 8/05/2013 The Art and Science of Product Placement The reasons for why companies utilize product placement in motion pictures and shows broadcast on television are both simple and complex depending on the product and the type of media being used. With my initial research, I discovered there are many reasons for placing products in movies or television shows and there are rules that govern how those product placements are presented. I will explain why companies place products in movies and on television. I will explain the benefits of product placement. I will offer an opposing view for perspective. As with any action, there are rules that must be followed. I will explain the Federal Trade Commission’s role in enforcing product placement and the effects of that the enforcement of rules has on the movie and television industry. Michael J. Fox's character ordering a Pepsi in the movie Back to the Future. Oreo cookies being eaten and discussed throughout an episode by the cast of Seventh Heaven. A character on The Office going to work at a Staples office supply store. Product placement is ever-evolving in television and movies. (Lewczak & DiGiovanni, 2010). When we see a product in one of our favorite movies or shows, and the product is one we either like and or use often, we usually feel a connection to the actors or actresses or to the story line. What is your most memorable product placement moment? For me, it was during the movie Golden Eye, when James is
Open Document