These options are going public through an IPO (or initial public offering), acquiring another company in the same industry, or merging with another company. In order to determine this strategy this group must examine where Kudler Fine Foods stands on its own and which will benefit them the most. With the desire to expand, choosing to go IPO is desirable as it would raise capital to allow KFF to grow. This capital could be used for development, working capital, or to pay off debts. It would also increase the awareness of the company beyond the three locations which could exponentially expand the demand for the products and services of KFF, leading to online sales and more brick and mortar locations.
Depending on the type of market research done, it could give us information about the customers shopping habits, wants, and needs. It will also provide information about the other businesses in the market. For instance, it can give information about the other similar products, and other companies’ offerings. It can be very beneficial for Kudler to conduct this type of research because it can help us reduce any unnecessary cost we may concur. It can also help us to win over new customers or even create customer loyalty from current customers.
This way they will be able to gather all the money they need in order to expand the company. By expanding the company they will be able to have the opportunity to reach out for more potential customers. Leading the company to an economic success, Kudler as well could consider the possibility of acquiring another organization in the same industry. The opportunities the company will face taking this decision might as well increase their monetary income in a good way. Having at their side another company advertising and selling their products will provide the opportunity to expand their market.
This sort of multimedia can act as a focal point on the homepage of a website meaning that users are instantly drawn to it as soon as they open the page. This will mean that people visiting the website will be more likely to become a customer and existing customers will keep coming back due to the website being easy to navigate. As a consequence of this the business will have a larger customer base and will have higher profits. Advertising - Use of multimedia in advertising can help to give a business a high public profile, increase the customer base and in turn increase profit. It’s used to attract people’s attention and make the business look exciting and flashy to draw in new customers while also giving information about the
Explain the term ‘globalisation’ and the role that multinational companies play in the development of globalisation. Globalisation is the process by which the world is becoming increasingly interconnected as a result of massively increased trade and cultural exchange. Globalisation has increased the production of goods and services and has therefore lead to increased trade between countries. This trade encourages countries to work together and removes trade barriers such as quotas and tariffs. This increased openess allows countries to specialise in producing goods which they have a comparitve advantage in (this means they can produce goods at lower unit costs) A multinational Company is a corporation that has its facilities and other assets in at least one country other than its home country.
The company now wants to expand its services by improving its operations. It also wants to increase loyalty and profitability of its consumers by increasing the consumer purchase cycle. KFF wants to expand its business through Electronic Commerce. Doing business through the use of the Electronic Commerce,
Increased Profit Opportunities Company S will also increase dealership motivation by providing additional profit opportunities. This includes providing the dealerships with marketing and advertising and sales promotions, as well as offering the dealerships credit terms on their product purchases. Through these opportunities, Company S will strengthen its relationship with the dealerships. Again, the disadvantage is through an increased cost to the company by means of advertising dollars and carrying credit terms. 3.
Looking ahead she sees a lot of opportunities to bring value around the world. TJX has one of the widest range of demographics in retail. TJX believes that they will gain more U.S and international market share. They plan to become more aggressive toward marketing to attract new customers for the up-coming year. They also plan to upgrade the shopping experience by offering new and exciting initiatives.
Therefore, it could facilitate the growth plans of BBQfun. For e-commerce, it would have strong effects on growth plans of BBQs. Owing to selling products through e-commerce, customers could easily order products everywhere and every time. As a result, the sales volume as well as the revenue would increase and simultaneously broadening the customer base. With regard to selling products at bargain prices, BBQfun could raise its market volume because the lower price would be an incentive to encourage customers’ purchasing.
This will stir up excitement and add to the allure of Kudler. Next, communications will encompass the need for radio, television, and billboard advertisements. Advertising budgets do a lot for the marketing backbone of any business, and a company like Kudler that is looking to expand will benefit from these types of advertisements. Finally, expenditures is needed to increase studies, update trend analyses, and further investigate what it is the customer wants, and the best ways to provide those wants to the customer. Utilizing the budget effectively will help promote the marketing tactics and strategies of Kudler Fine